30 August 2015
To Protect Intellectual Property, Digital Content and Reputation

Dubai, UAE - StarLink, the region's trusted security-specialized "True" Value-Added-Distributor (VAD), has noted a surge in security projects in the Media vertical in the Middle East in 2015.

The media sector has recently felt a large exposure to cyber-threats since media companies have a significant online presence, and have a large attack surface to protect. And, since media products are in high demand and completely digital, there is a high risk of being breached with sensitive data being leaked. There are many well-known examples of high profile media breaches that have caused reputational damage. News organizations in particular are increasingly popular targets for hacktivists and attack groups loyal to a particular nation or cause.

"Cybersecurity is essential for Media organizations as the impact of an attack can lead to the loss of competitive advantage and cause irreversible reputation damage. With our Channel Partners, we have been involved in multiple large Media security deployments this year, helping organizations in the industry to implement better next-generation-threat detection technology, security operations centers, and best-of-breed incident response tools" said Nidal Othman, Managing Director of StarLink.

Avinash Advani, VP Business Strategy at StarLink added, "In the light of 2014's much publicized cyber-attack on Sony Pictures, every Media organization needs to ensure that they are more prepared. A data breach for a Media company can not only hurt the organization's reputation, but it can bring business operations to a standstill incurring huge costs due to downtime. Media organizations are constantly in the spotlight and therefore they must ensure that they identify critical assets and put in place a defense-in-depth, multi-layered security architecture for the protection of users, networks, applications and data."

About StarLink
StarLink is acclaimed as the largest and fastest growing "True" Value-added Distributor across the Middle East, Turkey and Africa regions with on-the-ground presence in 14 countries. With its innovate Security Framework, StarLink is also recognized as a "Trusted Security Advisor" to over 1000 enterprise and government customers that use one or more of StarLink's best-of-breed and market-leading technologies, sold through its Channel network of over 250 Partners. The StarLink Solution Lifecycle helps Channel Partners differentiate offerings, and assists customers to identify key risks and define priorities for addressing IT Security gaps relating to compliance and next-generation threat protection.

For more information about StarLink, please visit www.starlinkme.net

Press Contact:
Mary Aji |Director, Marketing
StarLink
T: +971 4 2794000
F: +971 4 2794001
E: mary@starlinkme.net

© Press Release 2015