Bundle offers Imate JAMin and K-Jam models with Krusell accessories through leading UAE retailers

Promotion ends on 30th September 2006

Dubai, United Arab Emirates, 30 August 2006: Source IT, one of the region's leading retail distributors and the authorised i-mate distributor, is introducing its latest bundle offerings with i-mate JAMin and K-Jam models from 30th August 2006 through some of the leading retailers in the UAE.

"This promotion is part of our ongoing commitment to our retail partners to add value to their offerings and supporting them with innovative marketing options," said Ahmed Al Azzawi, director, Source IT FZCO. "This has earned us the mindshare with all the major retail outlets in the region."

Both the offers on i-mate's JAMin and K-Jam models include a Krusell Premium Leather Case, 1GB Mini SD Memory Card, Car Charger, Universal Travel Charger and a USB Sync Charger.

Sanjay Dharamshi, Sales Manager-Retail for Source IT and the driving force behind the special retail promotions said, "The response from the power retailers to the new promotion has been excellent. They see the value to their customers."

 The promotion which ends on 30th September 2006 is available in the UAE through Plug Ins, Jumbo, Jacky's, Radio Shack, Telefonika, All Tronix, Virgin, Aptec Mobiles, CompuME, Sharaf DG and Cost Less Electronics.

"As ambassadors for some of the most exciting technology brands in the world, Source IT works with its partners - both vendors and retailers to help increase the visibility and availability of its brands," continued Dharamshi.

As the authorized distributor for some of the leading mobility brands such as i-mate, the specialist Microsoft Windows Mobile handheld devices, as well as NAVIGON, Bluetrek, Jabra and Leadtek, Source IT has become well known for its unique and refreshing approach to technology product distribution.

-Ends-

About Source IT
Founded in 2004, Source IT has sought to establish itself as the leading retail distributor for the Gulf region with a vision of providing an exceptional service to the customer and channel alike. Source IT has already revolutionized the mobile device market with its distinctive box-bundling, delivering a turn-key solution to retailers that delivers value-for-money and is designed in the UAE. With its commitment to value and service, Source IT sets the standards for the Middle East's retail landscape.

Media enquiries:
Mita Srinivasan,
Market Buzz International,
Dir Tel: +971 4 3625484,
Email: mita@themarketbuzz.net
 
Chris Rae,
Source IT
Dir Tel: +971 4 2994333,
Email: chris@sourceit.ae

© Press Release 2006