27 April 2015
Dubai - Retail Access has been appointed by Dubai World Trade Centre (DWTC), the region's leading venue operator and event organiser, to develop fresh culinary concepts for their in-house managed dining destinations and will look to enhance the dining experience for over 2 million visitors that pass through the venue every year.

Four new brands will be revamped by Retail Access which has been appointed for the strategic master planning and development of F&B brands that will feature along the concourse and inside the exhibition halls.

According to Mohammed Al Jumairi, VP of Hospitality Services, DWTC: "DWTC provides a world-class business networking platform with integrated end-to-end services which include a diverse range of F&B options, catering to a multicultural crowd of visitors and exhibitors as well as local and international businesses."

Speaking about the brief, Hugo Van Der Schaegh, General Manager, for Consultancy and Design at Retail Access said; "As a global destination and a regional epicentre for events, DWTC is consistently assessing its service to ensure it can surprise visitors with an unparalleled experience. This includes reviewing its portfolio of dining options against international trends and tastes. We are honoured to be handed responsibility for the research through to the design, architecture and implementation of culinary concepts created in partnership with DWTC."

Retail Access has also been given responsibility for F&B consultancy, charged with developing the menu in partnership with the chefs of the DWTC and planning the kitchen fit-outs and staff training once interior design is complete.

Currently, DWTC has more than 148 chefs from 17 different countries, with the capacity to cater for up to 15,000 conference and exhibition delegates on a daily basis. In addition to this, Hospitality by DWTC also specializes in catering for weddings, live events, gala dinners, sporting events, and more, both onsite and offsite.

The first restaurants are expected to start serving their new menus at the end of 2015.

-Ends-

About Retail Access
Retail Access is a design consultancy that can improve, create or adapt retail experiences. It has specific experience in POS and category management, operational consultancy, retail design and architecture and brand strategy to give clients an integrated solution along the path to purchase.

Retail access is an International agency that supports regional and global brands, retailers and FnB operators.

For more information, please contact
Jenifer Pinto-Suares
jenifer.suares@limelightprme.com
+971 4 390 1996 / +971 50 452 7246 / +971 50 942 82 51

© Press Release 2015