18 July 2016

American socialite already has a number of branded boutiques across the Middle East.

American reality TV star Paris Hilton is set to launch a branded hotel in Dubai, according to several media reports in the United States.

The 35 year old, who is the great-granddaughter of Conrad Hilton and become famous worldwide through a series of reality TV shows, has already put her name to two luxury beach club projects in the Philippines, the first opening in Paranaque City in 2014 and a second near Manila currently under construction.

In a series of recent interviews to promote the launch of her 20th perfume range, U.S. publications such the Los Angeles Times and Forbes claimed Hilton is planning to expand her global property portfolio with a series of branded hotels in Dubai, New York and Las Vegas.

No further details on the possible locations, partners of timelines for the projects were provided.

It is not the first time Paris has expressed an interest in entering the Dubai real estate market. "I really want to get into real estate, so I feel like [Dubai] could be the hot place to do a Paris hotel," she said in a 2008 interview with the Hollywood.tv website.

The Middle East is already home to a number of Paris Hilton boutiques, with stores in locations such as Deira, Sharjah, Al Ain, Riyadh, Jeddah, Doha and Kuwait.

© Zawya 2016