Experience cutting edge B2B solutions, future of Connected Homes, Interactive smart mirror, next generation projection lighting, latest 4K solutions and much more

Dubai, UAE; 11 October 2015: Panasonic Marketing Middle East and Africa (PMMAF) will focus on Innovative Smart Solutions at GITEX Technology Week 2015 with a line-up of exciting new technologies being displayed in the region for the first time. In line with Gitex 2015  theme of 'The Internet Future of Everything' Panasonic will highlight the future of technology powered living such as Connected Homes concept with the latest in home security systems driven by internet; interactive smart mirrors with embedded camera that scans and projects an image of the users face on top of their reflection and lets them try out different looks by applying digital makeup; and Projection Lighting Space Player with Wi-fi connectivity allowing users to schedule a variety of content directly from their laptops or handheld devices. Panasonic's extensive product line-up for GITEX also includes 4K display systems, and latest communication solutions.

Speaking about Panasonic's participation in the technology event, Shinichi Wakita, Managing Director, PMMAF, said: "GITEX Technology Week is one of the most anticipated technology events globally and we will display our innovative solutions for businesses, governments and homes during the 35th anniversary edition of the event this year. As the Middle East gears up for international events such as Dubai Expo 2020 and Qatar FIFA World Cup 2022, governments and businesses will need effective solutions to meet the resulting influx of visitors and growth in demand for products and services. GITEX 2015 is the ideal event for us to showcase to the B2G and B2B sector our exceptional line-up of Smart Solutions to meet future demands."  

At the event, Panasonic will unveil the world's first wireless door security phone. The company will also highlight its key cloud computing software that can support connected homes, buildings, campuses, even entire cities.

On display will be Pool Mapping solutions aimed at hotels and theme parks to enable projecting various images into the swimming pool. Visitors can experience the revolutionary Space Player, which delivers a multi-faceted lighting solution utilizing solid-state laser illumination technology and the concept of "projection lighting".

Adding to the innovative product line-up will be the company's first beyond 4K screen resolution projector. Visitors can enjoy a dramatic Projection Mapping display at the Panasonic booth.

To meet the ever-increasing demand for longer-term and reliable data storage in data center business, Panasonic will introduce the Data Archiver developed by advanced robotics technologies, a Smart Hybrid PBX for small and medium sized companies and the latest HDVC application to hold simultaneous videoconferences.

Panasonic will be present in Hall 3 booth A 3-5 at Dubai World Trade Centre from October 18-22, 2015.

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at panasonic.net/.

About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.

PMMAF website: http://www.panasonic.com 

Issued by Panasonic Marketing Middle East and Africa (PMMAF). 
For media queries, please contact:
Lisa George/Merina Fathima,
Iris PR,
Dubai,
UAE.
Tel: +97144341207,
Fax: +97144341163.
E-mail: Lisa@irispr.net/ merina@irispr.net.  

Anthony Peter,
Director
Corporate Communications & Operations Division,
Panasonic Marketing Middle East and Africa
00971 4 8862142/ anthony@ae.panasonic.com

© Press Release 2015