15 April 2015
First Credits Cards in the Country to Offer Shukran Loyalty Points Giving Greater Choice, Value and Enhanced Privileges to Shoppers

Dubai-UAE: 15 April, 2015 - Landmark Group today announced its partnership with Standard Chartered Bank and MasterCard in the UAE to launch two co-branded credit cards as part of its Shukran retail loyalty programme - the Standard Chartered MasterCard Shukran World and the Standard Chartered MasterCard Shukran Titanium.  

The two credit cards are the first in the UAE that allow shoppers to earn Shukran loyalty points on all their purchases made through the card and redeem it across more than 500 Landmark Group stores in the UAE, encompassing over 50 brands covering diverse categories including fashion, home, electronics, footwear and accessories, sportswear, hospitality amongst others. 

The Standard Chartered MasterCard Shukran World credit card allows customers to earn up to ten percent of their purchases as Shukran points. This card also offers movie tickets at half the price at VOX cinemas and complimentary access to over 500 airport lounges worldwide in conjunction with LoungeKey, the world's largest independent airport lounge programme.

The Standard Chartered MasterCard Shukran Titanium credit card offers card holders up to seven and a half percent of their purchases as Shukran points, at all Landmark Group outlets. The card additionally offers complimentary lounge access across airports in the Middle East.

Shukran points can be earned and redeemed on more than 50 brands under the Landmark Group umbrella, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Max, Shoexpress, Home Centre and Emax, as well as a host of franchise brands like - New Look, Koton, Steve Madden, and Kurt Geiger.

The Shukran Loyalty points can also be earned and redeemed against online purchases at www.landmarkshops.com

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About Shukran
Landmark Group's Shukran program is the largest and most successful loyalty program in the region with a strong membership base of over 10million across 8 countries in the Middle East.

The program covers over 50 retail and hospitality brands and its members can shop in over 1,500 outlets encompassing a variety of categories such as clothing, footwear, accessories, home furnishings, electronics, sports goods, restaurants and more. The card is free of cost and customers can earn rewards with every purchase even during sale season. One of the program's key feature is 'Earn and Redeem' which allows customers to earn and redeem points as per their convenience.

Shukran also offers its members a host of other features such as personalized shopping suggestions, fortnightly offer alerts, an easy to use mobile app, 365 days customer service and much more. For more information on the Shukran program, please visit www.shukranrewards.com

For further information, please contact:
Rishi Talwalker
APCO Worldwide
Direct: +9714 361 3572
Switchboard +9714 361 3333
Mobile: +971 55 9548680  
Fax: +9714 388 8001
Email: rtalwalker@apcoworldwide.com  

Anushka Kadam
APCO Worldwide
Direct: +9714 361 5435
Switchboard +9714 361 3333
Mobile: +971-55-6264870
Email: akadam@apcoworldwide.com

© Press Release 2015