17 November 2009
JWT Mena has announced the latest addition to its family - JWT Experience.
The experiential arm will play a key role in managing the network's business as far as destination and shopper marketing are concerned through an activation-led touch point neutral platform.
"We are excited about JWT Experience, as it perfectly fits with our 2065 vision and adds a new dimension to our brand offering," said Roy Haddad, Chairman and CEO of JWT Mena.
JWT Experience will address a micro targeting technique of building brand and consumer experiences at the last moment.
"Understanding the difference between the roles and the state of mind each individual is in when they transit through these last moments will allow us to deliver experiences that impact their decisions," said Eddie Maalouf, CEO of JWT Experience.
JWT Mena has announced the latest addition to its family - JWT Experience.
The experiential arm will play a key role in managing the network's business as far as destination and shopper marketing are concerned through an activation-led touch point neutral platform.
"We are excited about JWT Experience, as it perfectly fits with our 2065 vision and adds a new dimension to our brand offering," said Roy Haddad, Chairman and CEO of JWT Mena.
JWT Experience will address a micro targeting technique of building brand and consumer experiences at the last moment.
"Understanding the difference between the roles and the state of mind each individual is in when they transit through these last moments will allow us to deliver experiences that impact their decisions," said Eddie Maalouf, CEO of JWT Experience.
By Staff Writer
© Emirates Business 24/7 2009
