United Arab Emirates, 20 March 2011- GINA, London's only luxury goods brand characterised by UK based exquisite designs, impeccable production and a breathtaking hand-finish is delighted to announce its retail expansion in Dubai.
March 2011 sees the launch of GINA's second store in the prestigious Mall of the Emirates. As an internationally celebrated destination for the fashion elite, the Mall of the Emirates is the natural progression for GINA's dynamic retail growth in the UAE territory.
Befitting GINA's uniquely dazzling and innovative designs, the new 132 square metre space elevates the luxury accessory experience to a new level of pleasure. Stepping through the amber mirrored and sophisticated silver GINA motif entrance, one is instantly transported to a world of luxurious accessory seduction and inspiration.
Working with their British architects, Caulder Moore, the GINA creative team ensure that the new shop immediately communicates the scintillating atmosphere and vibrant mood of its globally recognised Mayfair and Knightsbridge stores in London.
The new Dubai store proves that simplicity in style makes the most timeless statement, as the subtle juxtaposition of black gloss displays, and amber tinted mirrors against mink and oyster hued suede and velvet surfaces, delights and invites you into a uniquely engaging retail environment.
As a work of art deserves an impressive gallery, GINA's new season collection of shoes and bags are presented in a startling new retail dimension, reflecting their artistic pedigree. The accessibly elegant space proves the perfect compliment to this season's covetable collection. For spring summer 2011 this includes pop-art polka dots, dazzling combinations of neon leathers and innovative signature crystal placements, ranging from flat to mid-heels. The glamorous 100mm
plus heels ensure a style statement which transcends mere fashion, thus defining the 'GINA experience'!
For true 'shoe alchemy' the store also extends its innovative couture service, which allows customers to develop styles to individual taste from a range of sumptuous finishes, heel-heights and design details. Plush mink toned velvet seating and an amber tinted floor to ceiling mirror allows you to contemplate your purchase for just the right occasion.
Synonymous with GINA's inimitable aesthetic, a custom-created Swarovski crystal installation dramatically cascades from ceiling to floor in the centre of the store. As one enters or leaves, a visit to GINA's new Dubai store is a truly memorable experience, ensuring the glamorous 'theatre of retail' becomes the new dimension in the luxury goods accessories market.
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For further information, images or samples please contact Angie Kurdash/Lorraine Kirk at the GINA Press Office, E: pressoffice@GINA.com (Tel : +44 207 409 5466) www.Gina.com
© Press Release 2011
