Feb 29 2012
|more articles from|
Emaar Hospitality Group transfers operations of health clubs to Fitness First
Agreement adds four clubs to Fitness First's UAE portfolio
Emaar 's health and fitness clubs are located in The Lakes, The Meadows, Town Centre and Downtown Dubai, all part of the company's integrated lifestyle communities. The outlets offer the full spectrum of health and fitness facilities with fully-equipped gyms, tennis and squash courts, sports hall, swimming pool and spa.
Following the agreement, Fitness First will manage the health and fitness operations of all four Hayya! health clubs, while Emaar Hospitality Group will continue offering the hospitality services. This is in line with Emaar 's strategy of focusing on its core competencies while partnering with domain experts to add value to customers.
Jurgen Baumhoff, COO of Emaar Hospitality Group , said: " Emaar 's strategy is to develop world-class assets and work with industry leaders to offer the best-in-class service support to the end-users. The company has been focusing on its core competencies, while working with industry leaders for the operational aspects of some of its diversified business assets. Fitness First has a proven track-record in providing superior fitness facilities, and our agreement with the company will bring great value addition for the health club members in our communities."
The Hayya! transition is in line with Fitness First's aggressive long-term expansion strategy in the region. With new clubs set to open doors across Bahrain, the UAE and Saudi Arabia by the first half of 2012, Fitness First continues to match pace with its vision of 'making the world a fitter place'.
A strong contributor to the recurring revenues of Emaar Properties , Emaar Hospitality Group has created a diverse portfolio of hospitality and leisure developments including hotels, serviced residences, lifestyle dining outlets, golf clubs, marina clubs, marinas, , and a polo and equestrian club.
Emaar Hospitality Group
Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar 's hospitality & leisure projects across the region. Emaar Hospitality Group owns and manages a diversified portfolio of hospitality assets including hotels, serviced residences, golf retreats, a polo and equestrian club, lifestyle dining outlets and the Dubai Marina Yacht Club and Marinas.
The Address Hotels + Resorts, the flagship hotel brand of Emaar Hospitality Group , owns and operates five hotels in Dubai - The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina , The Address Montgomerie Dubai and The Palace - The Old Town.
Emaar also partners with hospitality operators such as Southern Sun and Troon Golf in managing respective businesses. Southern Sun, Africa's leading hotel group, currently manages and operates two properties - Al Manzil and Qamardeen Hotels at The Old Town in Downtown Dubai. Troon Golf manages The Address Montgomerie Dubai's championship golf course. Emaar Hospitality Group also operates the Nuran Serviced Residences.
About Fitness First Middle East:
Fitness First Middle East is a subsidiary of the Landmark Group, a leading retail and hospitality conglomerate in the Middle East and India. With over 24 clubs across the UAE, Bahrain, Qatar, Saudi Arabia and Jordan, the fitness chain offers world class facilities including state-of-the-art equipment, dedicated free weights area, personal training by world-class fitness professionals, intensive weight loss programmes, free group exercise classes and multiple membership privileges.
As a part of its expansion plans, Fitness First Middle East aims to open clubs across the region in 2012. Through a network of branches that offer ease of accessibility, highly trained staff, and holistic fitness services that extend beyond a traditional gym concept, Fitness First is committed to making the world a fitter place. Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 540 clubs in more than 21 countries worldwide.
For further information, please contact:
(+9714) 369 2926
© Press Release 2012
© Copyright Zawya. All Rights Reserved.