Amman, 27 July 2015 - Bank al Etihad and iMENA Loyalty launched a new loyalty and rewards program, named 'Etihad Ultimate Rewards'. The program is now available to Bank al Etihad customers and is applicable to their credit and debit cards, loans and accounts, and financial transactions across the Bank's multiple electronic channels, including Internet/mobile banking, payment portals and ATMs. Built by the customer and loyalty engagement provider, iMENA Loyalty, 'Etihad Ultimate Rewards' is the first 360º loyalty program in the Middle East and North Africa (MENA) region's banking sector, providing bank clients with a single platform to earn and redeem points in real time.
iMENA Loyalty's advanced loyalty platform and technology allow it to offer true integration of loyalty across an organization's entire consumer-facing and enterprise systems. The company delivered the 'Etihad Ultimate Rewards' program through Modym; its in-house developed analytics, marketing and loyalty application which calculates and saves members' profiles and points. iMENA Loyalty also used its in-house developed marketplace, Perksly, which was fully branded for Bank al Etihad, to allow customers to access their profiles and account balances, and browse all products and services that can be used for point redemption and credit card purchases. iMENA Loyalty is in charge of user experience, order delivery, merchant acquisition, and logistics related to running the program.
"The work we've done for Bank al Etihad can really revolutionize digital loyalty programs in the region. We're excited and look forward to building upon this feat," Bashar Saleh, Founder and Managing Director of iMENA Loyalty, said. In delivering the project, the company built an advanced loyalty points scoring engine for collecting and accumulating member points, in addition to providing a Bank al Etihad branded reward shop, an online partner network where program members can earn points for everyday shopping, as well as a comprehensive email marketing campaign solution.
On the customers' end, members are now rewarded free points that are credited to their accounts each time they use Bank al Etihad financial products. Users can then decide how to spend these points through the 'Etihad Ultimate Rewards' electronic shop, where they can browse hundreds of products across categories and price points, read other customer reviews and ratings, and finally purchase the products of their choice with their free points and have them delivered to their door step.
'Etihad Ultimate Rewards' shop merchants include both local and international companies that consumers know and trust, and who offer products and services across a wide variety of sectors, including but not limited to flights and hotel reservations, car rentals, merchandise and gift vouchers.
Commenting on the program, Mohammad Othman, Head of Retail Banking at Bank al Etihad, stated, "Bank al Etihad has always sought to offer the most enjoyable and efficient banking experience possible to our clients. Our new 'Etihad Ultimate Rewards' program builds on that principle by offering customers a brand new, unified platform that both simplifies and expands the number of ways in which they can access, manage and spend their rewards. This new system also increases the number of functions through which clients can earn rewards, such as through loans and usage of online banking."
About iMENA Loyalty
iMENA Loyalty provides businesses in the Middle East and North Africa with products and services to analyze, identify, and understand customers across all interaction points in order to improve marketing effectiveness and increase customer loyalty. The company's advanced Loyalty Platform and Technology, built specifically with the region in mind, allows it to offer true integration of Loyalty across all consumer facing and enterprise systems of an organization. Our approach allows for the development of brand loyalty and gives our customers the know-hows required to run and operate successful loyalty programs using its technology.
About Bank Al Etihad
Bank al Etihad was established in 1978 as a public shareholding company, with a paid up capital of JD 125 million, a capital base in excess of JD 272 million and a capital adequacy ratio of 14.70%. The Bank currently operates a network of 39 branches and 52 ATMs distributed across the Kingdom, in addition to a central exchange unit. Bank al Etihad is a member of the Board of Directors and a Strategic Partner of The National Bank (TNB) in Palestine, owning a 10% stake. The Bank also fully owns a brokerage firm, Etihad Brokerage, which was founded in 2006.
© Press Release 2015
