Instinctif Partners deployed global expertise to produce Almarai's 2014 Annual Report to international standards of best practice

Riyadh, Kingdom of Saudi Arabia, April 27th 2014: Almarai, the world's largest vertically integrated dairy company, serving a diverse range of high quality food and beverage products to consumers across the Arab World, released its 2014 Annual Report, designed and co-developed by international business communications consultancy Instinctif Partners. The Annual Report showcases Almarai's continued exceptional financial performance, as well as in-depth analysis of the Company's history, growth, and commercial offering. Instinctif Partners was hired by the region's largest food and beverage manufacturer to deliver a report that was consistent with international standards of best practice.

Paul Gay, Chief Financial Officer, Almarai Company, commented:

"It has been a pleasure to work with the Instinctif Partners team on this project. Almarai experienced a year of unprecedented success and Instinctif's depth of knowledge in developing this type of report was instrumental in their selection for the project. We are pleased with the finished product."

Instinctif Partners Middle East drew on its global depth of experience in corporate reporting to develop the concept, design, and content of Almarai's Annual Report. The Company's latest Annual Report reflects its status as an international player.

Commenting on the 2014 Annual Report, Hussam Abdulqader, Head of Communication & Public Relations at Almarai, said: 

"Almarai has grown from strength to strength in recent years, so we worked with an organisation with the capability to produce an Annual Report that communicated our growth story. The report also demonstrates our commitment to the promise of 'Quality you can trust'. Almarai and the Instinctif Partners team have worked collaboratively on this project, and both parties are proud of their work."

Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, commented:

"It has been a privilege to work with Almarai on delivering their Annual Report for 2014. Almarai is a regional success story, and we have worked tirelessly to develop a report that accurately and compellingly communicates their journey and achievements. By deploying global expertise and a unique skill-set, we have completed a report that both we and our client can be proud of. Almarai is an investor relations leader in Saudi Arabia, and this report reinforces that status."

Arabia's stock exchange has a total market capitalization of over US $558bn, and is considered the most important in the GCC. The Tadawul is expected to open to qualified international investors later in the year. Almarai's market capitalization currently stands at SAR 51.6bn, and its share price outperformed the Tadawul All Share Index (TASI) by 400% at the end of the financial year 2014.

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About: Almarai Company
[Tadawul: 2280] Founded in 1977, Almarai Company is the world's largest vertically integrated dairy company and the region's largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the number one FMCG Brand in the MENA region and is market leader in all its categories across the GCC.

With more than 37 years of sustainable growth, Almarai Company continues to provide nutritious and healthy products to consumers of all ages with its growth stemming from its bedrock principle, "Quality you can trust".

In addition to its high-quality dairy products, Almarai Company has diversified its product portfolio to include juices, bakery, poultry and infant formula under the brand names Almarai, L'Usine, 7 Days, Alyoum and Nurulac. Almarai Company has successful joint ventures with Chipita, PepsiCo. 

In 2014, Almarai Company reported net income of SAR 1.674 billion on sales of SAR 12.6 billion.

For more information, please visit the Almarai Company website: www.almarai.com

About: Instinctif Partners
Instinctif Partners is a leading international business communications consultancy with areas of expertise including capital markets, corporate affairs, public policy, engagement, life sciences, content and creative, strategic insight and research.  Instinctif Partners currently employs 400 people in 22 offices across 13 countries including the UK, Germany, Belgium, the United Arab Emirates, Hong Kong and Mainland China, South Africa and the US. We create compelling and powerful messages that bring about change in perception, understanding and behaviour for our clients and their key audiences. We are invested in our clients and collaborate to deliver the challenges they set.

We are backed by funds managed by Vitruvian Partners LLP ("Vitruvian"), an independent private equity firm that specialises in middle market buyouts, growth buyouts and growth capital investments in the United Kingdom and Northern Europe. Vitruvian focuses on investing in 'dynamic situations' in industries characterised by growth and change such as information technology, media, telecoms, financial services, business services, healthcare and leisure. Vitruvian is now investing its second fund of £1 billion, which closed in December 2013.

For more information, please visit www.instinctif.com

Media Contact:
George Allen
Instinctif Partners
George.Allen@instinctif.com
M: +971 5660 96749

© Press Release 2015