DOHA: The Al Wa'ab City management recently hosted the MEDEF (French Confederation of Business Enterprises) delegation at its multi-media Customer Relations Centre.
Officials from the Al Wa'ab City management presented the various components of their flagship project shedding light on the cutting-edge master planning, the latest technologies deployed at the construction site and shared expertise and insight of the local industry.
Al Wa'ab City and the MEDEF businessmen discussed the potential business opportunities available with focus on the premium retail and commercial accommodations within Barahat Al Wa'ab, Al Wa'ab City's 44,000sqm Piazza. They also discussed the main success backbones which are set to render Al Wa'ab City into Qatar's most distinctive community and a prime commercial hub and lifestyle destination.
The visit ended with an overview of the Al Wa'ab City's design concepts behind the Al Lewan and Hattan villas - two ultra-luxurious residential settings which are expected to be complete in 2009. The delegation took a first glimpse at Barahat Al Wa'ab which promises to be Doha's retail and entertainment destination of choice.
Carla Issa, Vice-President of Sales and Marketing, explained how Barahat Al Wa'ab, with its shaded structures, water elements and creative space, is the centre piece of the development. Barahat Al Wa'ab will provide an outdoor gathering place flowing through the heart of Al Wa'ab City and into the manicured landscape parkland that runs through the development. The overall landscape design of Barahat Al Wa'ab is composed of four major design elements: Islamic pattern, sculptural landform, layering of green and a series of paving, lighting, and natural stone strips representing the urban grids.
"Sheikh Nawaf Nasser bin Khaled Al Thani, Chairman, and Sheikha Hanadi Nasser bin Khaled Al Thani, CEO, have envisioned the City as a consortium for the core values of Qatar relying on the overall direction which was laid forth by the national 2030 vision. With this in mind, we embarked on the Al Wa'ab City project, taking great measures to ensure each process from planning to execution would transport this vision into a reality. Al Wa'ab City is maintaining strong bonds with high-end French retailers and is currently in discussions with other major commercial icons, also from France," said Issa.
© The Peninsula 2009
