15 January, 2015

Action To Action plans to deliver latest CES innovations to the Middle East, Africa & Turkey

Action To Action plans to deliver latest CES innovations to the Middle East, Africa  Turkey

Dubai, UAE, January 15, 2015 - Action To Action (ATA), one of the leading organizations in taking innovations to market, plans to bring the latest technological innovations that were unveiled at CES (Consumer Electronics Show) to the Middle East, Africa & Turkey. Following its successful participation at CES, ATA aims to further support innovative-entrepreneurs in presenting their technology to a global market space.

The company has already been instrumental in bringing new technology brands to the Middle East region, including LED lighting specialists Thomson Lighting. 

"CES is ideal to meet with new entrepreneurs and to identify new technologies and opportunities that can be leveraged in new markets, and to new audiences," says Cizar Abughazaleh, Managing Director, Action To Action. "The emerging markets of the Middle East, Africa and Turkey present the perfect opportunity for innovative technologies, owing to the presence of a growing number of SMEs who are looking for affordable yet feature rich solutions. We established new business opportunities during CES, which we will announce later this year."

Action To Action's primary mission is to identify new technological innovations and entrepreneurs from across the world, and help them penetrate into new markets by building and developing an efficient channel and distribution management system. For the last 30 years, the company has nurtured an effective sales model, which allow it as selling agents to penetrate specific markets within designated segments, while simultaneously creating actual sales and leads to achieve financial targets and gain market share. 

ATA is an International Affiliate Member of the Consumer Electronics Afflation (CEA). "As a member of the CEA, we can identify future technology trends and this allows us to align our go to market strategy," explained Abughazaleh.

About Action To Action
Action To Action consisted of highly professional members who have earned an extensive and valuable experience in the business industry across multiple segments over more than 50 years. Action To Action purpose is to use their ample knowledge and expertise into taking innovations and technology to markets, establishing distribution and sales channels, ensuring successful go to market strategy are executed effectively. As an elite team, Action To Action is highly focused into achieving its services to the highest standards by delivering concrete and tangible results.

About Consumer Electronics Show CES
The International CES is the world's gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years--the global stage where next-generation innovations are introduced to the marketplace. The International Consumer Electronics Show (International CES) showcases more than 3,500 exhibitors, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with 250 sessions; and more than 150,000 attendees from more than 140 countries. 

Action To Action

Amber Dale
ChatterBox PR & Events
+971 50 795 2652

© Press Release 2015