14 January 2015

ASaffa Foods, Omans largest integrated poultry producer and value added products has been accredited with internationally acclaimed processing and management systems and certifications to its credit, , reinforcing its brand promise and assuring customers that they can buy their products with confidence and trust.

One of the keys to the taste and quality of ASaffa Foods chicken products is the fact that all chickens are bred at the state-of-art facility in the south of Oman and are fed on 100 percent natural feed (Yello corn and Soya) - that plays a major role in the supreme taste and tenderness of the chickens and ensures that consumers are buying a fresh, natural and tasty product.

ASaffa Foods processing plant is HACCP certified which is the highest international standards for food quality and hygiene, using the very best-in-class technology and equipment, and it today recognised as among the most advanced units of its kind in the GCC with a high operational capacity per hour.

In addition, the company has also secured the prestigious ISO 9001 Total Quality Management System and ISO 14001 Environmental Management System for its operations that are consistently identified as some of the best in the region.

ASaffa Foods, Head Sales and Marketing Sidhartha Lenka said: We are proud of the world class quality and systems that we have in place to ensure that our food processing is of the highest quality and can ensure that consumers across Oman can buy our chicken and other products with full confidence. When it comes to buying food for the family, it is essential for our customers to know they can buy our products in the knowledge that it has been produced in conditions that can match any in the world with the added benefits of its 100 per cent pure halal production and great taste thanks to our systems and natural feed we give our chickens.

One of the reasons for the remote desert location near Thumrait is to ensure the most stringent bio-security measures are in place at the ASaffa farms and processing facilities. The farms are also high-technology and each individual farm has a environmentally controlled broiler shed that has been developed in keeping with stringent European Community standards.  

The company takes pride in their first and one-of-a-kind technologically advanced sheds in Oman that have a capacity to house 32,500 chickens, where each farm is automatically controlled through advanced climate control systems. Optimal temperatures and humidity levels are programmed into the system and it maintains the conditions round the clock. In addition, the entire feeding and watering systems are fully automated. It is noteworthy, that ASaffas entire farm is operated and controlled from a single computer-based system. And to ensure the well-being of the livestock, and to check on their condition and any potential hazards, ASaffa also employs a full team of medical specialists on the site who have extensive international experience of working with farm animals.

Right from the time of its inception in 2001, ASaffa has committed itself to implementing the most modern and sophisticated poultry farming systems and processes and has been a pioneer in the production of quality poultry products. Today, it is no surprise that A Saffa is acknowledged as a leader in the poultry market in Oman and is rapidly growing its international presence in the GCC and beyond.

Being pioneers in fully integrated poultry production and farm management systems we have built our competence and expertise in food production, processed food technology and innovative food recipes helping us to deliver new, flavorful choices that consumers can enjoy anytime, said Sidhartha Lenka.

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Press Release 2015