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New Connected Space for Dubai Holding's global HQ to be first live project from partnership
London & Dubai - R/GA London, the company for the Connected Age, and UAE-based telecommunications service provider – ‘du’, announced a new strategic alliance to create a regional best-in-class Connected Design offering. Targeted at leading UAE businesses looking to engage in essential digital transformation programmes, ‘Connected Design by R/GA & du’ will help to empower the evolution of enterprises via unique digital technologies using a design-led, customer-oriented model. With a specific focus in the areas of Connected Spaces, IoT and digital products and services, the scope of the partnership will range from strategy and consulting to design and technology services.
“This is a landmark partnership for R/GA, with one of the region’s most forward thinking telecom companies.” said Matt Lodder, EVP, Managing Director, R/GA EMEA. “The alliance is a real value exchange, with both R/GA and du bringing a unique set of capabilities and services to the table. We have a shared vision for this collaboration, which is to create a genuine opportunity for strategic combined growth in the UAE, through innovation in both design and technology. Furthermore, we’re very excited to be able to point to the new connected HQ for Dubai Holding that we’ve designed, as the first connected project to come from this new alliance.”
Carlos Domingo, Chief New Business and Innovation Officer, du, said: “Bringing value to our customers is our prime focus, and our collaboration with R/GA is yet another example of empowering our customers using out-of-the-box thinking. We are excited with the potential that this futuristic collaboration brings and look forward to drawing deep synergies in days to come.”
The first project to launch as a result of the new ‘Connected Design by R/GA & du’ partnership will be an innovative new global HQ for Dubai Holding - making it the definitive connected workspace in Dubai. Future projects will continue to focus on Connected Spaces, IoT and digital products and services - inclusive of special environments, apps, web platforms, bots, AR, VR and voice-activated solutions.
About R/GA
R/GA, the company for the Connected Age, develops products, services and communications to grow our clients' brands and businesses. Founded in 1977, the agency has been a pioneer at the intersection of technology, design and marketing with work spanning web, mobile, social communications, retail and e-commerce, product innovation, brand development and business consulting. R/GA has more than 2,000 employees globally with offices across the United States, Europe, South America, and Asia-Pacific and is part of The Interpublic Group of Companies (NYSE:IPG), one of the world's largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com
About du
du is a vibrant and multiple award-winning telecommunications service provider serving over 8 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 80,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
As an Emirati business, du is vested in supporting innovation and entrepreneurship in the UAE. The company has, on average, had an Emiratisation rate of 34% since 2013 across its entire business. Human capital is a key focus area for the company, and the company employs nearly 2000 people from over 60 nationalities. du has won Gallup Great Workplace Award for two consecutive years.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.
For more information visit www.du.ae
For further information, please contact:
Saugat Chatterjee
Brand & Communications
du
Mobile: +971559367045
Email: Saugat.Chatterjee@du.ae
Layal Dalal
Communications Manager
MSLGROUP
Email: layal.dalal@mslgroup.com
© Press Release 2016
