Doha, Qatar - Ezdan Holding Group and ELAN Media, the media arm of ELAN Group have recently signed a partnership where ELAN Media will be the exclusive media representative for Ezdan Mall. The announcement was made during an official signing ceremony attended by senior executives from both companies.
As part of the 10-year agreement, ELAN Media will bring its solid experience in the advertising industry to ensure the promotion and sales of the mall's indoor and outdoor advertising assets, including digital and static MUPIs, flags, mega-danglers, and external light boxes. The advertising assets, which are strategically placed in the mall to capture large footfall, will further expand Ezdan's exposure and market as well as ELAN Media's portfolio of Out Of Home assets.
The two parties have closely collaborated over the past few months to arrange a joint agreement that would enhance the position and aims of both companies to begin a mutual long-standing relationship of cooperation.
Commenting on the partnership, Dr. Moussa Al-Awwad, Chief Operating Officer of Ezdan Holding Group, said: "We are pleased that we have embarked on this key partnership with ELAN Media which is a reputable company that has a long experience in the media industry and employs state-of-the-art communication techniques and tools that will best serve our goals to reach out to the largest number of people and expand our presence at local, regional and international levels.
"This step will further pave the way for us to promote Ezdan Mall's standing as the number-one destination for families in Qatar that fulfills their needs for a broad range of products, entertainment activities for their children and edutainment sessions and workshops that address various topics of a great interest to them including environment's protection, planting, cooking and religious awareness with the aim of effectively engaging with the Qatari society; one of the important goals for the Group's new motto: 'Ezdan is the Place'," Dr. Al-Awwad said.
Mr. Jamie Ball, Chief Operating Officer at ELAN Media said: "At ELAN Media, we aim at continuously creating innovative and engaging communication opportunities for our clients. Ezdan Mall provides numerous exciting communication opportunities for brands, and we are delighted to be the mall's exclusive advertising partner".
He continued: "The development of OOH advertising is digital, and it is a core part of our strategy to grow our digital OOH offering. It delivers a more engaging advertising platform for brands, and a better mall experience for mall visitors. This partnership with Ezdan Mall marks another milestone in the achievement of our expansion plans."
Ezdan Mall is located in a strategic geographic and commercial hotspot in the Gharafa area. It was officially opened to the public in 2013, and attracts today thousands of visitors every month. It is surrounded by other shopping centers, a hypermarket and several vital facilities.
-Ends-
About Ezdan Mall
Ezdan Holding Group decided to make a strong entry into the markets and malls segment through Ezdan Mall Gharafa opened in April 2013. The Mall, operated by Ezdan Mall Company, is well aligned to the Group's goals and strategy. Located in a strategic geographic and commercial hotspot in the Gharafa area, the Mall is surrounded by other shopping centers, a hypermarket and several vital facilities.
Qatar's residents are now able to shop at some of the most sought after mid and mid-up brands, which did not have a presence yet. The visitors, on their part, are highly appreciative of the new shopping options.
Ezdan Mall provides its visitors with more than 2,000 parking spaces, with a majority of them being shaded parking areas at the basement level.
About ELAN Group
ELAN Group was established in 2004 with the ambitious task of bringing international and unique advertising concepts to Qatar. By introducing the latest media tools to the market, with the support of globally experienced partners, we laid the foundations and set global standards for the country's advertising sector.
Since then, we have evolved over the years to become a diversified and fully integrated media and entertainment company offering media, urban city beautification, events, and entertainment services throughout region.
Our multinational, talented, and diverse team of professionals have joined us from some of the most reputable companies in the world. We believe in equipping ourselves with the best talent to be able to provide our clients with extraordinary service and exceed their expectations.
Between our people and the companies we strategically partner with, ELAN Group aims to become the media and entertainment service provider of choice in the region; helping companies build and promote their brands through stimulating communication landscapes and impactful entertainment.
Website: www.elan.qa | Facebook: ELAN Group | Twitter: @ELANQatar | Instagram: elan_group | Linkedin: ELAN Group
© Press Release 2016
