02 July 2016

Muscat - Oman Investment Fund (OIF), a Sovereign Wealth Fund of the Sultanate of Oman, has launched an idea generating initiative called 'Fikrati' to seek the opinions and insights of the public and spur their imagination and creativity for the integrated planning of Yiti and Yenkit. People are invited to submit their creative ideas and views on the future of Yiti and Yenkit, by visiting the initiative's dedicated website www.fikrati.om.

Covering over 12 million square meters of land combined, Yiti and Yenkit are national assets full of natural treasures with unique features. They will be developed as communities and destinations that celebrate and honor the Sultanate's heritage, culture, and environment and at the same time enjoy the advantages of a modern lifestyle. The project seeks to capture the energy and vitality of Oman's young population, embracing all future possibilities. The development  of Yiti and Yenkit will offer today's children and the next generation places to live and raise families, work, set-up businesses, create economic value, play, entertain guests and have fun, creating a new "Omani way of life".

Yenkit and Yiti are exceptional pristine locations combining marina, beaches, highland plateaus and canyons and offer great views over the Gulf of Oman. They benefit from easy access from the city center and Muscat International Airport. The plan is to build vibrant urban communities and host several offerings ranging from 3-star to upscale luxury hotels, affordable to luxurious residential propositions, retail, Food & Beverage outlets and office areas.

OIF's vision is to build truly different and attractive destinations centered on leisure, entertainment, edutainment, nature and fun activities. Crafted sustainably and with respect for the natural eco-system, the destinations will reflect the lifestyle, aspirations, ambitions, hopes and dreams of the people of the Sultanate and as places that are truly Omani, they will contribute to the growth and prosperity of the nation by broadening the economy and creating memorable living places and destinations.

To participate in this idea generation process and submit all creative ideas, the public is invited to visit the Yiti and Yenkit ideation website www.fikrati.om.

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For press inquiries, please contact:
Shaza Taher
Media Relations Director
TRACCS
Telephone: +968 24 649-099
Email: shaza.taher@traccs.net

© Press Release 2016