• 35% month on month growth in 2016 with international expansion imminent

  • Company reports staggering increase in value since launch in 2014, to £16 Million

  • One million Forever Roses officially sold in the UAE since launch

  • State-of-the-art new production facility set to open in Jebel Ali in 2016

29 June 2016, UAE

Forever Rose, part of the Al Samadi Group stable of brands has reported a record growth of 35% per month in the first half of 2016, and a staggering 1,600% increase in value since acquiring the company in 2014 for £1 million pounds. Forever Rose, emerged as a purveyor of the world's finest long lasting roses, and continues to go from strength to strength since its launch in the UAE in 2014. This year sees the brand poised to open eight new stores across the UAE and over 20 new locations internationally by 2018. Headquartered in Business Bay, Al Samadi's global network has seen the introduction of many of the world's premier international brands into the UAE market. Sitting alongside Forever Rose within the group's portfolio is Amika,  Juicy haircare and styling technology, Wired Up, MY Trends lifestyle accessories and fast casual dining favourites Big Smoke Burger and The Chickery.

CEO of Al Samadi Group and Forever Rose, Ebraheem Al Samadi, said the company's fast expansion in a weakened economy reflected the power of an unwavering commitment to quality, value and innovation in a market that appreciates the very best in luxury and exclusivity: "Our 24 month regional expansion plans are set in stone, we are currently in the development phase for three locations in Qatar and Kuwait, followed by fifteen stores in Saudi Arabia, and one in both Bahrain and Oman. We  will then expand into Paris and reintroduce Forever Rose to the London market, having recently secured a prime real estate location in the prestigious Knightsbridge. We are implementing our growth strategy according to the consumer demand we are experiencing and work tirelessly to know our markets intimately. Our vision for the company is to become the number one luxury flower and gift boutique in the world, and do not believe that there is any one near to our level of quality, design, professionalism or innovation in this industry."

Forever Rose is also set to open their state-of-the-art, 10,000 square foot production facilitated in Jebeal Ali, where they will manufacture all Forever Rose products, packaging, lead design and training and control their international shipping line.

Al Samadi, 28, said product diversification is also key to growth strategy in a market where luxury consumers demanded innovation and diversity: "Understanding that our consumers thrive on the excitement and joy of romantic new ideas, we have created other luxury product categories such as a soon to be launched diamond jewelry line, an exclusive chocolate range with Debailleul - the world's finest Belgian chocolates and a major partner in our growth strategies - as well as the recent launch of "Forever Oud",  the world's longest lasting Oud fragrances derived from the very best raw materials and a collaboration with the most renowned noses in perfume. We're confident that continuing to add targeted new luxury product lines to our range serves to further differentiate our brand in the market and facilitate ongoing success beyond the current trend of long lasting roses."

Offering a wide array of exotic colours within its collections, Forever Roses come in a spectrum of colours from soft pastel shades to striking jet noir, all harvested from the company's Ecuadorian partner farms that meet the highest industry standards of environmental awareness and responsibility. Lasting for three years and beyond, Forever Roses' are not only a symbol of beauty and romance but a timepiece that celebrate and cherish special moments forever.

-Ends-

About Forever Rose
First founded in London, Forever Rose developed a name amongst European high society for its luxurious floral artistry and customised arrangements at Harrods and throughout the royal palaces of Europe. Forever Rose's strong reputation amongst the royal families of Belgium and the UK soon triggered demand from discerning clients in the Middle East who sought the very best in both quality and luxury.  Derived from the mineral rich volcanic soils of Ecuador in South America, Forever Roses set themselves apart with their uniquely strong petals which grow up to ten times thicker and five times larger than any other blooms available on the market. Further to the Forever Rose collections, the company also supplies freshly cut garden roses alongside a range of other luxury gifting items such as Debailleul Belgium chocolates, the world's longest lasting oud fragrances and a soon to be launched range of Forever Rose bespoke diamond jewellery.

Locations

1. The Mansion by Forever Rose located in the ground level of Emirates French Hospital Building, Abu Dhabi Corniche.

2. The Sales Counter by Forever Rose located at the ground level in front of Swarovski in YAS Island.

3. The Gallery by Forever Rose in level II of Galleria Mall near Leopold's of London on Almaya Island, Abu Dhabi opening soon, August 1, 2016.

4. The Sales Counter by Forever Rose in Al-Ain Mall 1st floor in front of Hind aloud shop, Al-Ain City. 

5. Sales Counter by Forever Rose in Mercato Mall, 1st floor, Jumeirah, Dubai.

6. The City by Forever Rose located in City Walk's newest phase on the Boulevard opening July 2016

7. Dumo by Forever Rose located in Alhazm project. Opening in Doha, Qatar in Summer 2016.

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© Press Release 2016