01 June 2016
As of 2017, the region's number one conference and exhibition for commerce and payment solutions will be known as Seamless

Dubai, UAE - Cards & Payments Middle East today announced that the event will be rebranding to Seamless, after 17 years. The decision was taken to ensure the event's branding truly reflects the current state of the industry and the content and services showcased at the show. 

Joseph Ridley, General Manager, Terrapinn said: "Today customer needs and expectations have changed, and people expect a seamless, hassle free experience, whether that's online or in-store. We have taken the decision to re-brand, in line with industry trends, as our customers today are focused on showcasing the very latest in commerce and payments technology, moving away from traditional card payments."

M. Nabil Ibenbrahim, EVP Regional Director Middle East & Asia from HPS said: "In the 13 years since HPS has been exhibiting at Cards & Payments, we have seen the solutions and technologies evolve significantly and we're now in a very different landscape to when we first exhibited. Rebranding to Seamless reflects the current state of the industry and the trends we're seeing, so we're looking forward to continuing our relationship with the event in 2017."

Seamless will continue to represent a variety of industries, co-locating Seamless payments, Seamless e-commerce and Seamless retail.

The show will remain a key meeting place for pioneers in the payments, e-commerce and retail sectors to exchange ideas, showcase products and develop partnerships.

-Ends- 

Strategic Partner:
e-dirham

Platinum Sponsors:
Global Blockchain Council, Network International Payment Solutions, Samsung Gulf Electronics, Gemalto, Oberthur technologies, HPS

Gold:
STS Payone, MasterCard, Mint, S2M, OMA Emirates, Verifone, HID, AFS, Avanza, Banking Production Center (BPC)

About Cards & Payments Middle East
The two-day exhibition is set to kick off on 31st May and closes on 1st June 2016. Now in its 17th year, the conference which premium sponsors include eDirham (strategic partner), Samsung Gulf Electronics, Oberthur Technologies Gemalto, Hightech Payment Systems and Network International, brings together global innovators, trailblazers, and industry leaders who have emerged onto the payment landscapes.

The exhibition also includes three additional specialized conferences - Cards & Payments Middle East, Retail Show Middle East 2016 and Ecommerce Show Middle East 2016, which provides a complete picture of the regional payments and commerce landscape.

Tickets for the event can be booked at: www.terrapinn.com/paymentsme 

This year's Cards & Payments conferences include leading regional speakers such as:

·         Abdulla Qassem, Group COO, Emirates NBD & Chairman, Network International

·         Dr Bernd van Linder, MD, Saudi Hollandi Bank

·         Suvo Sarkar, SVP & Group Head - Retail Banking, Emirates NBD

·         Mr. Bhairav Trivedi, Chief Executive Officer, Network International Llc

Global experts speaking at the conferences include:

·         Miguel Angel García de la Vega, Director of Innovation, Bank of Future, Santander Group

·         Michael Dooijes, Global Head of Innovation, Rabobank

·         John Biggs, East Coast Editor of TechCrunch

·         David Rose, award-winning IoT expert and instructor at MIT

·         Ms. Minakshi Srivastava, Vice President, Bank of America

For more information please contact: Hashim Yusuf - Hashim.Yusuf@grayling.com - 0502606350

© Press Release 2016