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74 Percent of UAE Customers Rate Repair Time and Excellent After-Sales Service Among Top 5 Factors when Selecting Retail Store
Dubai, United Arab Emirates
The region's largest after-sales service provider for mobile devices, axiom care, is continuing to expand its offering amid a growing demand for quality post-sales support among customers.
Repair time and excellent after-sales service are among the top five most important factors by more than two-thirds of UAE customers (74 per cent) when considering a purchase, according to a 2015 YouGov survey commissioned by axiom telecom, the region's leading mobile reseller.
In response to these recent customer demands, axiom care is reaffirming its commitment to quality after-sales assistance by offering a range of comprehensive services - from software and hardware services, to express repairs, extended warranty, damage insurance, pick-up and delivery, and much more across its more than 25 service points in the region, which include 8 in the UAE, and 17 in KSA.
axiom care's services are open to warranty and out-of-warranty customers, with an online repair tracking system that enables customers to monitor the progress of their device.
"Today's customers are looking to maximize value for their investments, and more than economic value, after-sales services are more than ever becoming recognized as an important factor when purchasing a device," said Faisal Al Bannai, Managing Director of axiom.
"We are pleased to be an authorized service center for 16 global mobile brands, and our holistic strategy has been tailored to cater to the needs of our customers to ensure a pleasant experience with their chosen mobile brand."
Unqualified technicians may have limited expertise with the software or hardware requirements of certain brands, potentially causing more harm than good, warned Al Bannai.
"Being recognized as an authorized service center for many leading brands, axiom care technicians have undergone a meticulous certification processes and training programs in order to assure customers that their devices will be cared for by highly skilled professionals," he said.
International brands covered by axiom care include Apple, Samsung, Huawei, Blackberry, Lenovo and Microsoft, in addition to luxury mobile brands, such as Givori and Vertu.
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About axiom
Axiom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East.
Axiom's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. Axiom has more than 2,500 employees and operates over 600 retail points and reaches over 4,000 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in India and South Africa.
The axiom promise is a commitment to excellent customer service and continuous innovation to ensure customers receive the best ongoing support and advice on a wide range of telecommunications products and services, including:
- Damage insurance
- Extended warranty
- 2 Hour Delivery for online orders
- Pick up, repair and delivery
- 60 Second Data Transfer
- Express Repair Service
- Trade In
- Price Protection Guarantee
- Expert Salespeople
- Stand-By Phone During Repairs
For detailed information, visit www.axiomtelecom.com
Follow Axiom on Twitter: twitter.com/axiom_UAE or twitter.com/axiom_KSA
Follow Axiom on Facebook: facebook.com/axiomUAE or facebook.com/axiomKSA
Media contact
Manal Ismail, Wallis Marketing Consultants, +971 4 390 0387, axiom@wallis-mc.com
Feras Hamzah, Wallis Marketing Consultants, +971 50 7984784, axiom@wallis-mc.com
© Press Release 2016
