24 June 2017
Enjoy convenient and flexible 750MB Data Roaming during your Summer travels for just AED 35 per day

Dubai, UAE - du customers planning to travel this Summer can live like a resident and stay connected whilst on the go with du’s New Data Roaming Bundles, available for both individual and business customers. du customers who purchase a one day roaming plan for just AED 35 will receive 750MB, those who purchase a weekly roaming plan for AED 200 will receive 2GB, and those who purchase a one month roaming plan for AED 500 will receive 8GB. With superb convenience and flexibility there is no need to change your SIM or waste precious holiday time searching for WiFi hotspots. Whether it is for work or pleasure, you can now unlock local knowledge available online. The innovative offer runs from today through to September 2017, and provides you with up to eight times higher data roaming allowance.

“At du, we believe in providing our customers the very best experiences across the UAE and beyond through our services. We want to enhance the way people travel and help our valued customers stay connected this Summer by providing them with Data Roaming wherever they go. Our goal is to continue adding life to life for our customers even when they travel abroad. We wanted to offer a solution that is innovative, flexible and of great value, so our customers can live like a resident and enjoy their trip with a little bit of help from du,” said Fahad Al Hassawi, Chief Commercial Officer, du. 

Noting that du customers used over 43TB roaming across the GCC in 2016, and 14 TB globally in July 2016 he added, “Data roaming peaks in July, and we have taken the lead by responding to our individual and business customer needs. We carefully designed a flexible and manageable plan that protects customer minds and pockets when they travel for business or pleasure, around the GCC and beyond.”

This year stay connected 24/7 with the convenience of keeping your du SIM around the world, without experiencing bill shock when you come back home. With solid data access on the ground, you can easily check for all your current location’s popular hangouts. The great value offer provides enough data so that you won’t get lost whilst travelling, and you can even watch your favourite shows through your mobile device. The offer is designed for the avid UAE leisure or business traveller looking for the flexibility a day by day roaming offer provides.

To sign up for roaming options, postpaid customers can SMS “data” to 5102 to view the available data bundles. They can easily activate roaming within the 90 destinations, including travel hotspots such as UK, USA, Italy, France and Egypt, all countries where du customers consumed more than 1 TB in July last year. du offers business users always-on roaming, ensuring constant connectivity and seamless country-specific data roaming irrespective of operator. We recommend our customers download the du app, choose their destination and the correlating bundle will appear where they can monitor their usage – a convenient and amazing experience!

Prepaid customers have roaming already active on their lines by default and will have a quick recharge feature on the du app, where they can recharge with their credit cards without logging into their accounts. Activating data roaming is simple, just dial *135*20# for free and follow the instructions on the menu. There is no more waiting in queues, purchasing local SIM cards, or depending on Wi-Fi passwords to stay connected.

Holidaymakers and travelers can take advantage of the unmatched New Data Roaming Bundles from today until September. For more information, please visit www.du.ae/roam

About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2017