PHOTO
· IMG Worlds of Legends to have eight global IPs, making it one of the biggest global licensing deals of its kind.
· Six global entertainment brands choose Dubai and IMG Worlds as the home of their first ever theme park.
Dubai, UAE: IMG Worlds, Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure, announces the launch of its latest project, IMG Worlds of Legends.
With nine unique zones spread across over 2 million square feet, IMG Worlds of Legends will feature some of the most exciting and popular brands in the world, making it one of the biggest global licensing deals of its kind.
Attractions will include characters from global brands, such as:
· Nickelodeon
- Teenage Mutant Ninja Turtles
- Dora the Explorer
- SpongeBob SquarePants
· Ubisoft®
- Assassin’s Creed®
- Raving Rabbids®
- Just Dance®
· Saban Brands
- Saban’s Power Rangers
· Pokémon
· Mattel
- Barbie® doll
- Hot Wheels®
- Bob the Builder™
- Thomas & Friends™
- Mega Bloks®
· The Animé Zone
- Toei Animation: Dragon Ball Z and One Piece
- TV TOKYO: Naruto
· Cartoon Network (a partner in IMG Worlds of Adventure)
- We Bare Bears
- Other hit and classic brands to be revealed
· IMG Worlds’ proprietary brands
- Legends of Arabia
- Lost Valley – Dinosaur Adventure
IMG Worlds of Legends, situated adjacent to IMG Worlds of Adventure, will feature futuristic interactive rollercoasters, state-of-the-art rides, breath-taking water-based attractions, and spectacular live entertainment. With its temperature-controlled environment and retractable roof, guests are offered the choice of enjoying the thrilling rides safely protected from the desert heat in summer or basking in the sun on the sky-high coasters in winter as IMG Worlds of Legends is open 365 days a year, offering the best of both worlds.
Owned and operated by IMG Worlds, IMG Worlds of Legends will offer a fully immersive experience, with each zone in the theme of a different imaginary world, complete with 104,000 square feet of food and beverage space and 102,000 square feet of retail space.
Commenting on the announcement, Ilyas and Mustafa Galadari, owners of the Ilyas & Mustafa Galadari Group, said:
“We are building on the success of IMG Worlds of Adventure with the next phase of growth – IMG Worlds of Legends. We are committed to bringing the boldest, most dynamic attractions to Dubai, combining innovative rides with value entertainment for the whole family.”
“We are encouraged to look to the future as Dubai races towards fulfilling the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to attract 20 million visitors to the emirate by 2020. We are fast becoming the family entertainment capital of the Middle East with high growth prospects that permit us to plan for the long term. We look forward to welcoming residents as well as visitors from the region and abroad to enjoy a unique theme park adventure like no other.”
Lennard Otto, CEO of IMG Worlds, added:
“IMG Worlds continues to attract truly international brands to Dubai and we are now one of the principal players in the global theme park industry. We have executed on our brand portfolio strategy, bringing together the biggest names in the industry under one umbrella to create the ultimate leisure and entertainment destination. IMG Worlds of Legends has beloved characters, dynamic rides, interactive attractions, and incredible architectural engineering across nine distinct zones, spanning over 2 million square feet.”
IMG Worlds of Legends will connect to IMG Worlds of Adventure via a state-of-the-art sky bridge, which will double as a gateway to the park. There will also be a pedestrian walkway, allowing easy transit between the two parks. Guests will be able to purchase tickets to each park separately or choose a multiple park pass for the ultimate day out for families and friends.
-Ends-
About IMG Worlds of Legends:
IMG Worlds of Legends is the second project that is being developed by IMG Worlds, a Dubai-based owner and operator of the world’s largest indoor theme park, IMG Worlds of Adventure. The park spreads over 2 million square feet, featuring nine unique zones that bring together globally celebrated entertainment brands, including Ubisoft®, Mattel, Nickelodeon, Saban Brands, Pokémon, Cartoon Network, Toei Animation and TV TOKYO.
The park will also feature two of IMG Worlds’ proprietary brands: Legends of Arabia and Lost Valley – Dinosaur Adventure. IMG Worlds of Legends promises to deliver a one-of-a-kind theme park experience, including 104,000 square feet of food and beverage space and 102,000 square feet of retail space.
IMG Worlds, encompassing IMG Worlds of Adventure and IMG Worlds of Legends, has created the ultimate leisure and entertainment destination in Dubai, spanning over 6 million square feet and thirteen global brands.
IMG Worlds, the entertainment arm of Ilyas and Mustafa Galadari Group, developed IMG Worlds of Adventure.
About IMG Worlds of Adventure:
IMG Worlds of Adventure is open. Tickets are currently available for online purchase on the website www.IMGworlds.com with adult ticket prices set at AED 300 and children at AED 250 for an all-day adventure offering access to over 20 signature rides and attractions, including live shows and a 5D cinema experience. The 12-screen Novo Cinema will open soon. IMG Worlds of Adventure promises guests an immersive indoor theme park experience, bringing together the best international and local interactive entertainment and globally recognized characters and Super Heroes.
At the park there are four unique worlds all under one roof, Cartoon Network and Marvel as well as the Ilyas & Mustafa Galadari Group’s original concept the Lost Valley-Dinosaur Adventure joined together by IMG Boulevard. The park is fully indoors and comprises four zones including 25 original retail concept stores, 28 immersive F&B outlets, over 1,600 employees and 4,500 parking spaces. IMG Worlds of Adventure is the first of the IMG Group’s planned developments in the leisure and entertainment industry with future expansion projected both locally and internationally.
For further enquiries, please contact:
IMG Theme Park L.L.C.
Janeen Mansour
PR Manager
Email: janeen.mansour@IMGworlds.com
Tara Mallon (English)
Tel: +971 55 559 7396
Email: tmallon@bellpottinger.com
Karmel Abourah (Arabic)
Tel: +971 4336 112
Email: KAbourah@bellpottinger.com
© Press Release 2016
