Tuesday, Apr 18, 2017
Dubai: To succeed, the Middle East’s travel sector must focus on experiences, according to several industry executives assembled at a press conference on Tuesday for the Arabian Travel Market (ATM) event, taking place from April 24 to April 27 in Dubai.
Expo 2020 continues to drive growth, as Dubai aims to complete 160,000 in time to welcome an additional five million visitors over the course of the event, said Simon Press, Senior Exhibition Director with organises ATM. This has prompted a boom in the three-star hotel segment, and an increase in airport capacity.
Emirates Chief Commercial Officer Thierry Antinori said at the press conference that people were looking for “a more authentic and engaging travel experience,” whilst Emirates was focused on “meeting and exceeding customer expectations”.
According to Olivier Harnisch, CEO of Emaar Hospitality, the company’s entry in to the three-star market through its Rove brand has been “simply amazing from all perspectives,” describing the numbers as “incredible”.
The next Rove hotel is set to open at the Dubai World Trade Centre in June, and the company has seven more Rove hotels planned over the next two years, predominantly in the UAE.
They are intended to cater to a growing segment of middle class visitors that are expected to make up a large part of the Expo 2020 visitors.
Harnisch added that these three-star hotels, in terms of the volume of properties, would make up a bigger part of Emaar’s business in the coming years than their luxury brand, The Address.
By Ed Clowes Staff Reporter
Gulf News 2017. All rights reserved.
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