"Dubai Trade" launches "Zadi" unified platform to support food security and facilitate food import in Dubai

The Platform Aims to Simplify Transactions of Over 18,000 Food-Trading Companies by Unifying the Inspection Process of Dubai Municipality and Dubai Customs at Jebel Ali Port, Ensuring the Highest Safety and Quality of Food Shipments

Dubai, United Arab Emirates : Dubai Trade — DP World, UAE Region’s single window platform for cross-border trade — has announced the launch of ZADI, a unified food import platform aimed at facilitating the import and re-export of food shipments throughout Dubai ports. The first-of-its-kind platform in the Middle East is part of Dubai Trade’s plan to be the leading integrated platform in all import and re-export services. It also aligns with the UAE plan for the post-COVID-19 era that will ensure the country’s robust recovery and development.

Initiated by the Dubai City Makers of the General Secretariat of the Executive Council of Dubai, and through synergy of efforts between DP World-UAE Region, Dubai Municipality, Dubai Customs and Dubai Trade; the platform is positioned to help over 18,000 companies in Dubai execute 360,000 transactions annually via its streamlined process.

Mohammed Al Muallem, CEO and Managing Director, DP World, UAE Region, said: “The launch of ZADI by Dubai Trade comes as part of our commitment to fulfilling the directives of    HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make the UAE one of the leading countries worldwide in the post-pandemic economic recovery. We can achieve this from lessons learned from the crisis and develop innovative solutions to combat future effects of the pandemic.”

Al Muallem added: “The core function of the ZADI platform is protecting the food supply chain from monopoly and disruption, as this may lead to spoilage of food crops, which will be difficult to compensate once the farming season is over. We efficiently connect food traders with food sources, enabling them to easily access food supplies. The presence of DP World in more than 50 countries makes this possible. Food traders can also transfer their shipments, choosing from a wide array of DP World’s shipping line partners. ZADI’s integration with Dubai Customs and Dubai Municipality helps to seamlessly facilitate the import and re-export process. This end-to-end integration allows us to offer our online services and logistics capabilities to the world, helping secure vital food supplies, both locally and regionally.”

Typically, Dubai Customs conduct security and customs inspections at Jebel Ali Port and Dubai Municipality teams check food safety and quality. The new system enables customers to submit their requests for both food or customs inspection via one unified platform which reduces their operational costs in addition to saving time and effort.

Eng. Dawood Al Hajri, Director General of Dubai Municipality, said: “ZADI guarantees distinctive short- and long-term benefits. On a short-term phase, it simplifies the integration with Dubai Customs, to control the food import and re-export process, ensuring that food shipments comply with our standards of quality. It also unifies service delivery channels by ensuring that there is no duplication of any processes. In the long-term, the platform facilitates the release of imported food and unifies service delivery channels to meet the customers’ expectations. ZADI also gives decision-makers proper insight by providing integrated and comprehensive data which enables them to track local and external food supplies to secure our strategic food reserve.”

Through ZADI, traders can access food products either to sell in the local market or for re-export. They can easily request food evaluation form for the first phase instead of accessing several websites. The unified platform enables them to submit their requests for both food or customs inspection. Thus, the process is faster and more efficient. This helps companies reduce their operational costs, increase their profitability and eliminate manual transaction costs.

Ahmed Mahboob Musabih, Director General of Dubai Customs, said: “Since the world after COVID-19 is unlikely to return to the world that was, we are confident about ZADI’s capabilities of being a ‘Game-Changer’ in food trading business. In Dubai Customs, we deal with food shipments carefully and sensitively. Through the new platform, we will accelerate customs inspections and clearance of food shipments. ZADI facilitates our transactions through the integration of parties involved in food trading — especially Dubai Municipality. This will reduce the time and effort needed for inspection. The platform also allows us to plan and manage our operations around DP World operations and ship arrival schedules. We applaud the efforts made by the Dubai Trade team to build interconnectivity in our systems.”

ZADI adds new capabilities to Dubai Trade portal which gives Dubai a competitive advantage in attracting more business and trade. The platform not only contributes to the sustainability of the strategic food reserve, but also reinforces Dubai’s effective response capacity to meet current and future societal needs.

About Dubai Trade

Dubai Trade is Dubai’s premier trade facilitation entity that strives to make trade easier, faster and to create value for all stakeholders by offering integrated electronic services from various trade and logistics service providers in Dubai under a single window www.dubaitrade.ae. It underlines Dubai’s position as the ideal base for trading across borders with its unique geographical location, excellent infrastructure and seamless processes across the private sector and government agencies.

Dubai Trade integrates the major stakeholders in the trade and logistics operations including DP World, the global trade enabler which manages a portfolio of 78 operating marine and inland terminals across six continents, Dubai Customs, the region’s leading Customs administration and Economic Zones World, the global operator of economic zones and activity-specific business and industrial zones including Jebel Ali Free Zone, one of the major contributors to the overall growth of Dubai.

The Dubai Trade portal offers a single window to the online services of its stakeholders and provides a streamlined flow of services designed around customer needs and targeted at customer satisfaction. The portal services are on a continuing growth curve and currently include services for Traders, Shipping Lines and Agents, Clearing and Forwarding Agents, Hauliers, and Free Zone Licensees, that include Marine services, Manifest and Cargo handling services, Cargo Clearance and Haulage services, Invoicing and Payment services and Free Zone services. Dubai Trade offers service and business excellence with its customer centric strategy at the core of its operations, a value that you will feel in each and every service you access in the portal. With the growth pace of Dubai as a driver, Dubai Trade will always be on a fast-moving path towards achieving its stated vision.

© Press Release 2020