Dubai, United Arab Emirates – Huawei Consumer Business Group (CBG) expands its Intelligent Life footprint and agenda with the launch of its flagship Huawei Experience Store (HES) in Mall of the Emirates on November 15th. The store is a comfortable futuristic space inspired by nature and allows customers to have hands-on experience and explore the latest technology innovations from Huawei.
Reflecting a positive business outlook, the store opening follows closely on the heels of the incredible success of the HUAWEI Mate 20 series launch in the UAE. It also precedes the re-opening of UAE’s first HES in The Dubai Mall on November 22nd, cementing Huawei’s position as one of the leading consumer brands in the UAE that is spearheading innovation, offering better choice and a more comprehensive experience for the region’s consumers.
David Wang, UAE Country Manager, Huawei Consumer Business Group, said: “The United Arab Emirates is essential to Huawei's retail expansion strategy and Huawei’s goals of global leadership in the industry. We are proud to shape the retail landscape for consumers in the UAE with the launch of the flagship HES in Mall of the Emirates and earlier Mirdiff City Center, and the re-opening of our HES in The Dubai Mall. Huawei CBG is focused on providing consumers access to best-in-class technology, exceptional quality products, and premium services to develop more meaningful ways to stay connected. HES around the UAE are redefining the retail experience with the Intelligent Life blueprint, which offers an excellent opportunity for new and existing Huawei customers to experience firsthand our latest tech innovation.”
Visitors to Huawei’s newest retail addition in Mall of the Emirates will also be able to purchase the latest HUAWEI Mate 20 series, including the highly anticipated HUAWEI Mate 20 Pro smartphone, which has already sold out as pre-orders in the UAE due to unprecedented demand.
To celebrate the first on-shelf date of the HUAWEI Mate 20 series on November 15th, Huawei CBG will be offering walk-in customers at its HES in Mall of the Emirates and Mirdiff City Centre the opportunity to purchase a limited stock of 300 on-shelf pieces from its latest series. They will be able to join the pre-order customers, who will collect their new smartphones on November 15th.
Visitors to HES at Mall of the Emirates and Mirdiff City Centre will also have the exciting opportunity to meet and greet the talented YouTube star Dyler @dy13r (HES MOE Nov 15th) and Emirati entrepreneur and popular public figure Abdul Aziz Al Marzouqi @Fex (HES MCC Nov. 16th). They will be in-stores between 7:00 pm and 9:00 pm to welcome customers and lead show-arounds of the Huawei Experience Store.
The stores will house Huawei’s achievements in Artificial Intelligence and showcase all of the latest devices such as HUAWEI Watch GT, the industry leading Matebook X Pro and other products including tablets, fitness trackers and connected accessories.
In addition to designing and creating exceptional products, Huawei, a world leader in tech innovation, is also a leader in after sales service and recently Huawei UAE Service Team has received a letter of appreciation from the Dubai Economy: Commercial Compliance and Consumer Protection Sector for their exceptional cooperation with the Department of Consumer Rights.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands, number 79 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.
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For Media Enquires:
Maria Ougarram
Regional PR and Communications Manager
Huawei Consumer Business Group
E-mail: maria.ougarram@huawei.com
Jamol Turapov
PR and Communications Manager UAE
Huawei Consumer Business Group
E-mail: mirjamol.turapov@huawei.com
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