- Medica Group-backed reports outlines emerging aesthetics treatment trends that are disrupting the market
Dubai, UAE: Beauty and aesthetics practitioners in the region have been encouraged to ditch the one-size-fits-all approach to anti-aging and body contouring treatment and adopt new, highly-efficiency, patient-centric techniques to keep up with the rapidly growing demand.
Over the last few years, the number of patients seeking treatment for various kinds of physical injuries or enhancements has been on the rise with more of them also increasingly opting for body-sculpting procedures to improve their appearance.
This surge in aesthetic treatment has further accelerated the growth of medico-aesthetics market to unprecedented levels.
Growth in numbers
The report, dubbed ‘Global Medical Aesthetics Market’, points to a compound annual growth rate of about 12.8% between 2017 and 2024.
The report findings, which were shared by beauty, aesthetics and medical solutions provider, Medica Group, are a clear indication that the market is driven by the evolving needs of patients who are now looking for cutting-edge treatments.
The report also highlights dark under-eye circles, love handles, belly fat, face wrinkles and acne scars as the topmost concerns for patients. Other common concerns include thigh fat and hair removal.
Elias Chabtini, Founder CEO of Medica Group notes that the medical aesthetics market is now largely driven by patients’ quest to look good.
“The medical aesthetics industry is experiencing a shift driven by the growing and evolving needs of the modern patients. Our patients are now aware of cutting-edge technological advancements in the medical field and are now demanding for more than just treatment. So, in order to remain in business, providers must adopt the latest technologies such as combination therapies, which will not only maximize return on investment but also offer patients even better anti-ageing and body contouring treatments results,” said Chabtini.
The report also indicates that medical entrepreneurs are becoming aware of the disruption caused by the patients’ desire to significantly improve their image.
Most practitioners in the industry, the report says, are now devising aggressive plans that could dramatically transform the market - a development that could soon lead to a jump in the number treatment options.
Increased competition
Competition in the medical aesthetics market is also expected to get stiffer mainly due to the sustained success of the industry. This, according to Chabtini, will drive more practitioners to listen and meet consumer demand.
“It is now evident that the market is getting highly competitive as demand surges. As practitioners, we have no choice but to strategically position our clinics ahead of the curve in key growth areas. This is absolutely imperative to overall business success,” concluded Chabtini.
-Ends-
For more information on the above; please contact:
Rasha Ayyad – rasha@pazmarketing.com
Marketing Assistant, Paz Marketing
Dubai, United Arab Emirates
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