Dubai: Lake Geneva Region has confirmed its participation at the Arabian Travel Market (ATM) 2019 along with leading players in the regional and international travel market to promote its portfolio of tourist attractions, hospitality offerings and diverse vacation experiences. The travel trade show will take place from April 28 – May 1 in Dubai and plays a strategic importance in bridging linkages among major travel, tourism and hospitality decision makers.

The ATM event will be the perfect platform to showcase authentic Swiss tourism experience while competing with the best destinations around the world. The exhibition will also assist the Lake Geneva Region in targeting new markets and develop strategic policies and approaches that can be implemented in the future to generate new opportunities and attract more visitors from the Middle Eastern region.

The Director of GCC Markets at Lausanne Tourism, Walter Loser commented, “We look forward to finalizing more agreements with top travel operators from the Gulf countries and we are hopeful for an increase in the number of GCC guests this year to visit Lausanne during the coming summer season.”

Julia Garrigues, Market Manager of Lausanne Tourism will be meeting with representatives from Dnata and Kanoo Travel to discuss about possibilities of future collaborations to promote Lausanne as one of their tourist destinations during the pre-ATM workshop, the Heart of Europe Travel Summit. Lausanne tourism will also take part in several promotional activities aligned with its strategic objectives.

Walter concluded “I am delighted to announce that we have reached under the top ten during 2018 regarding overnight stays from the GCC market. We are hopeful that our participation in this year’s ATM will continue to greatly contribute in achieving our objectives for the coming years which has been in line with our vision to make Lausanne once of the leading top tourist destinations in the world.”

World-class tourism destinations from around the world will showcase a diverse range of accommodation options, breath taking tourism attractions, travel technology and key airline routes at Arabian Travel Market.

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