Lego certified stores coming to Dubai

Wednesday, Aug 26, 2015

Dubai: Majid Al Futtaim (MAF), a Dubai-based retail and hospitality conglomerate, plans to bring Lego certified stores to Dubai for the first time.

The stores will open in Mall of the Emirates, City Centre Mirdif in August, and The Dubai Mall later this year. It also plans to have stores in Kuwait this year (360 Mall and The Avenues).

The first Lego certified store in the Middle East opened at Abu Dhabi’s Yas Mall in November 2014.

Lego is a popular line of construction toys consisting of interlocking plastic building blocks for children.

Dubai will also see Legoland Dubai, a Lego theme park that is set to open in 2016. The Legoland theme park, which will be the first in the Middle East and the seventh worldwide, will make up the first phase of Meraas Holding’s Dubai Parks & Resorts master development in Jebel Ali.

Covering an area of three million square feet, Legoland Dubai will include more than 15,000 Lego model structures made from over 60 million Lego bricks. This includes more than 40 interactive rides, shows and attractions set in six themed areas — Lego City, Adventure, Lego Kingdom, Create, Lego Factory and Miniland.

Lego, founded in 1932, sells its products in more than 130 countries.

MAF’s other attractions include Ski Dubai, Magic Planet, Little Explorers, iFly Dubai and Wahooo! Waterpark.

Staff Report