Trading Enterprises launches refreshed new Volvo XC90 SUV

The XC90 is a luxury SUV shaped by Scandinavian sophistication.

  

Dubai, UAE: Trading Enterprises – Volvo has unveiled a refreshed version of the popular XC90 large SUV. The new Volvo XC90 takes luxury to a new level and is a proud statement of Scandinavian design and advanced engineering.

The XC90 is a luxury SUV shaped by Scandinavian sophistication. Bold yet elegant, it radiates refined strength. The new grille and low bumper design enhance powerful presence. And the Inscription grille with fully chromed bars, adds an even more luxurious look. Fully automatic LED headlights with active High Beam light up the road and the T-shaped signature light design gives the XC90 a strong presence, day or night. Add the large panoramic glass roof and you perfectly complement the airy, uncluttered cabin. 

The interior of the XC90 surrounds you with modern Swedish luxury. An uncluttered design creates a feeling of calm. Beautiful details such as the exclusive metal-finish air vents and on certain variants, a crystal gear selector by the Swedish glassmakers Orrefors delight the senses.

Carefully selected materials accentuate the authentic, sustainable nature of luxury in the XC90. Decor trim options include Dark Driftwood and Black Walnut – beautiful wood finishes with a natural, contemporary appearance. Volvo also added Tailored Wool Blend upholstery – a rich, comfortable fabric made from 30% wool and 70% recycled polyester, so you can indulge in luxury that’s been created using a sustainable, responsible approach to design and production. And to complete the Scandinavian luxury SUV experience, the Bowers & Wilkins high-end audio system will indulge your senses with crisp, faithful sound that brings you even closer to the music.

Evolutionary styling updates

The styling changes of the XC90 focus on detailing, with new grille and lower front bumper designs. The air intakes also have a fresh look and new alloy wheel designs have been introduced. All XC90 versions also now come with integrated roof rails and dual integrated exhaust tailpipes as standard.

The R-Design variants have been given an even more purposeful look with a new black high-gloss finish for the exterior trim, including the door mirror casings, window frames and roof rails. Inscription-grade XC90s feature a new chrome strip that runs the full width of the rear bumper. There are also new exterior paint options with the introduction of Thunder Grey, Pebble Grey and Birch Light shades. 

Luxurious equipment list

The XC90 has an impressive standard specification that perfectly expresses the model's status as a luxury vehicle. Key features include the Sensus nine-inch multimedia touchscreen with voice-activated control, navigation system and heads-up display which allows you to keep your eyes on the road by putting essential information in the driver's view. Other equipment fitted as standard includes a power-operated tailgate, LED headlights, a rear parking camera and keyless entry and start.

City safety technology

With advanced pro-active safety technology Volvo adds extra power to your senses and enhance the confident feeling of being in control. At the heart of the safety technologies is City Safety. By helping drivers to keep a lookout and brake if necessary, it makes driving more enjoyable while helping to prevent accidents.

City Safety can identify other vehicles, pedestrians, cyclists and large animals ahead, even at night. It warns the driver if needed and can brake automatically to help avoid a collision or reduce the impact. The advanced Oncoming Mitigation by Braking technology – a Volvo safety world-first – can detect if there’s another vehicle driving towards you and can brake automatically to help mitigate the impact.

The XC90 can also support if you’re forced into evasive action at speeds between 50 and 100 km/h. As you begin to steer away, City Safety can help you do it as effectively and safely as possible by braking the inner wheels individually and reinforcing your steering input. City Safety is simply your perfect partner: pro-active when it’s needed and staying discreetly in the background the rest of the time.

Supreme control

Refined and relaxing, the XC90 offers first-class comfort however long the journey. Double wishbone front suspension and Volvo’s innovative integral link rear axle ensure that the XC90 responds precisely and rides smoothly.

The Volvo XC90 also incorporates support systems that constantly adjust to changing road conditions and driving styles. For example, the Hill Start Assist function makes it easier to start off on a steep hill. And for difficult roads and poor weather conditions, all-wheel drive and Hill Descent Control ensure you embark on your journey with confidence.

Four-C is an electronically-controlled damping system that replaces traditional dampers, continually adapting to the road conditions and driving style in order to provide the best balance between comfort and control. In Comfort mode, the air suspension is tuned for maximum comfort while Eco mode optimises settings for low fuel consumption and CO2 emissions. Dynamic or Power mode lowers the car by 20 millimeters at higher speeds to optimise aerodynamics and handling, while the Off-Road mode increases ground clearance by 40 millimeters at low speeds. The modes are simple to change using an elegant and ergonomic roller control between the front seats.

The new XC90 is available across all Trading Enterprises – Volvo showrooms in the UAE starting at AED 209,900*.

For more information, please call 800 8823 or visit https://www.volvocars.com/en-ae/cars/new-models/xc90 

-Ends- 

*Terms and conditions apply. XC90 T5 Momentum starts at AED 209,900.

About Trading Enterprises – Volvo

Trading Enterprises, part of Al-Futtaim Automotive, is the exclusive distributor of Volvo cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi.

Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), Versatile estates (V40, V60 and V90) and Cross country vehicles (XC60 and XC90). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has recently introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service.

For more information on Trading Enterprises – Volvo, please call 800 8823 or visit www.tradingenterprises.ae/volvo 

About Al-Futtaim Automotive

Al-Futtaim Automotive currently has a large portfolio of auto companies covering the full spectrum of automotive solutions, for both private customers and commercial interests. Spanning more than 25 global vehicle brands, its automotive businesses are located across over 170 physical locations covering the entire automotive value chain.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com 

For more information, please contact:
Lejo Johnny
Senior Account Manager | Impact Porter Novelli
Tel: +971 4 330 4030 E: 440 | Mobile: +971 50 453 7023 | Email: l.johnny@ipn.ae 

Saeed Klaib
Senior Account Executive | Impact Porter Novelli
Tel: +971 4 330 4030 Ext: 423 | Mobile: +971 58 593 4333 | Email: s.klaib@ipn.ae 

© Press Release 2019

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