RSA extends motor insurance support to frontline workers and customers amid COVID-19

Insurer's decision is reflective of its efforts to help support customers during this unprecedented period


Dubai, United Arab of Emirates: RSA Insurance, a leading provider of insurance services in the region announced today that it will be giving people on the frontline of the COVID-19 response a concession on their car insurance as a way of saying ‘Thank you’ for the support they have been providing to the public.  RSA is also extending the concession to the elderly, people of determination and existing customers at renewal.  The 3-week concession coincides with the April 3-week lockdown in the UAE in which residents followed the advice of government to stay home and stay safe”.

Martin Rueegg, RSA Insurance CEO said: “The sudden and impactful change brought on by Coronavirus is a stark reminder that now more than ever it’s important to be there for each other and to be mindful of one another.  Today, I am proud to announce this initiative for our frontline workers and customers.  Together with other initiatives, such as our monthly payment plan, we continue to support customers who may need help spreading the cost of their insurance.”

RSA partnered up with HSBC, FAB, Emirates NBD, and CBD to offer an easy, interest-free installment plan to help customers pay for their insurance premium over a course of 3 or 6 months. This is designed to help customers better navigate their finances during difficult times.

Martin Rueegg goes on to say: “On top of these great initiatives, all our services are available online and servicing customers digitally has been our priority – whilst coronavirus has disrupted some of our usual channels, like our branches – we remained determined to be there for our customers when they needed us.”

Like many companies, RSA has been undergoing a shift to servicing customers online over recent years and this has served the insurer well during the coronavirus pandemic.  RSA experienced a 40% increase in web visitors and a 10% increase in online policies, as customers moved from branches and call centres, to online.  On the RSA website, RSA moved its customer services team to servicing customers via a web chat facility to support the shift of customers going online.

To ensure the safety and wellbeing of its customers, RSA Insurance is following the COVID-19 sanitization guidelines of local authorities across its approved garages. These include checking individual’s temperature at entry points, providing hand sanitizer and gloves to customers, and sanitizing the vehicle before it is delivered back to the customer. This process has also been applied across the insurer’s rental partner and the body shops which they deal with.

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