NBK strongly supports "Diraya" campaign on all its social media platforms and digital channels

Al-Rushaid: The campaign enhances financial culture among different segments of society and raises awareness about the various banking services

NBK strongly supports Diraya campaign on all its social media platforms and digital channels

National Bank of Kuwait (NBK) continues its effective participation in the banking awareness campaign "Diraya" recently launched by the Central Bank of Kuwait, by publishing educational material and awareness content on all the bank’s social media platforms and digital channels, with the aim of shedding light on customers’ rights of and raising their awareness in relation to their dealings with banks.

On this occasion, Abdul-Mohsen Al-Rushaid, Assistant General Manager of Communications Department at National Bank of Kuwait said: “NBK strongly supports “Diraya” campaign, which comes as an initiative from the Central Bank of Kuwait and Kuwait Banking Association, out of its belief in the importance of enhancing financial culture among the different segments of society and raising awareness about how to make the utmost benefit from the various services provided by banks.”

Al-Rushaid pointed out that the campaign, which is the largest across the region, aims in the first place, to raise the banking and financial awareness of banks’ customers, noting that this campaign is the fruit of relentless efforts exerted over more than two years, as the launching was postponed last year due to the exceptional circumstances of the coronavirus pandemic.

“Diraya" campaign adopts a highly important awareness agenda that includes acquainting customers with the role of banks as financial intermediaries, the importance of saving and investment, and ways to benefit from the products provided by banks,” he noted.

Al-Rushaid mentioned that the campaign aims to raise the awareness about customers’ rights in relation to personal finance operations, whether consumer or housing loans, the mechanism for submitting complaints about banking services, in addition to various bank cards, and key precautions for protection from fraud, and awareness about the risk associated with “loan shark” schemes, and high-risk investments, as well as other important topics.

He also stressed that the campaign focuses on an important aspect, which is introducing the services provided to special needs customers, noting that NBK has taken the lead in extending all types of support for special needs customers by developing services and providing the necessary equipment to facilitate their access to the branches dedicated to servicing them.

Al-Rushaid said that NBK provides ATMs equipped with Braille keyboards and earphones, which allow visually impaired customers to make withdrawals. It also trains its employees to provide services in sign language to hearing-impaired customers, and offers iPads with speech-to-text functionality for visually impaired customers, as well as wheelchair access to branches, and reserved, clearly marked parking spaces for special needs customers.

Al-Rushaid emphasized that NBK is a key supporter and partner in all the initiatives and campaigns of the Central Bank of Kuwait which aim to raise financial awareness and spread banking culture among all segments of society. He also noted that, as the leading financial institution in Kuwait and the region, NBK frequently organizes various activities that contribute to raising awareness about all topics related to the banking sector. It also organizes a wide range of training courses for its employees to enhance their expertise in the areas of combating fraud and financial crimes.

NBK, with a branch network spanning 4 continents and 15 countries worldwide, launches campaigns to raise their awareness of its customers about the risks of cybercrime and fraud, through its branches, all digital channels and social media platforms, he added.

It is worth mentioning that the banking awareness campaign "Diraya" has recently been launched in an initiative from the Central Bank of Kuwait and Kuwait Banking Association, with a view to raise credit, financial and banking culture among banking sector customers and the society at large.

The campaign comprises many topics such as the process of borrowing, bank cards, awareness of the rights of special needs customers, as well as advice related to cybersecurity and the protection of bank accounts. It also provides guidance regarding complaint submission mechanisms, and protection of customers’ rights, and introduction of the functions of the banking sector and its role in promoting and developing the economy, in order to create awareness among all segments of society about banking and financial dealings.


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