Gulf Craft embarks on digital transformation with SAP to drive global expansion

Partnership with SAP will offer real-time solutions to optimise the customer journey from prototype to delivery

  
Gulf Craft embarks on digital transformation with SAP to drive global expansion

United Arab Emirates: Gulf Craft, a leading boat and yacht manufacturer, has announced a strategic digital transformation partnership with global technology company, SAP, which will revolutionise the experience of its customers all over the world. The partnership will support the on-going expansion of Gulf Craft across the world.

The digital transformation will include the implementation of new systems and processes that will drive the brand’s innovative approach to boat and yacht manufacturing - from prototyping, to production and delivery of the vessel to the owner.

Talal Nasralla, Gulf Craft’s CEO said: “As our business continues to expand into new and emerging markets across the globe, it is important that we have a strong digital infrastructure to streamline our processes effectively. With the addition of customers from different parts of the world, the digitalisation will help unify our sales, project management, manufacturing and procurement functions on one real-time digital platform. This will contribute significantly to enhancing our operational and resource management efficiency.”

As part of the first phase of digital transformation, Gulf Craft will deploy the RISE with SAP solution that includes customer relationship management, project and portfolio management, and supply chain solutions running on the Microsoft Azure cloud. In the second phase, SAP Ariba digital procurement solutions and the SAP SuccessFactors human experience management suite will be rolled out. The SAP Teamcenter by Siemens solution will also provide integrated product lifecycle management that leverages Industry 4.0 capabilities.

“By adopting SAP’s real-time solutions, Gulf Craft can drive innovation to optimise its operations, costs, and customer experiences, and fuel its global growth strategy,” said Zakaria Haltout, Managing Director, SAP UAE. “Gulf Craft’s marketing, sales, and service teams can gain a single source of truth to support new levels of business competitiveness in the  yachting industry.”

Founded in the United Arab Emirates in 1982, Gulf Craft has three facilities in the UAE and the Maldives and has a manufacturing capacity of 200 boats per year. The company has built more than 10,000 boats already, serving clients around the world.  Gulf Craft’s brands include its flagship Majesty; Silvercraft featuring affordable smaller family and fishing boats; Oryx sports cruisers; Nomad explorer yachts and Touring Passenger Vessels.

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About Gulf Craft: 

Gulf Craft is the world’s fully-integrated boat and yacht manufacturer with a proven track-record in designing and delivering high-quality, super-performing vessels that define the contemporary marine lifestyle. A brand of choice in lifestyle boats/yachts, Gulf Craft delivers high-quality personalised vessels for pleasure and for commercial pursuits for clientele across the world.

With a global team of professionals, Gulf Craft is led by a passionate leadership that pushes boundaries and consistently raises the bar in design and performance, underpinned by its flagship Majesty 175, the world’s largest composite production superyacht.

Gulf Craft manufacturers yachts and boats, from 31-foot to 175-foot, which appeal to a wide audience such as touring passenger vessels and has five key brands: Silvercraft – smaller family and fishing boats; Oryx sports yachts and open cruisers; Nomad explorer yachts; the flagship Majesty yachts; and Touring Passenger Vessels. Utilising advanced technology, powerful engineering, timeless design, and world-class craftsmanship. Gulf Craft operates two manufacturing facilities – a 462,000 sq ft facility in Umm Al Quwain and a 100,000-square-foot facility in the Maldives as well as a service centre in Ajman. To date, the company has built over 10,000 boats.

Gulf Craft has the world’s first fully-integrated design and production facility for boats/yachts and evolves constantly to meet customer aspirations. Founded in 1982, Gulf Craft has introduced new and diversified production lines, as well as dealer networks globally.

www.gulfcraftinc.com 

For more information, please contact:
Jemma Chalcroft
ASDA’A BCW
+971 55 614 6441 I jemma.chalcroft@bcw-global.com
www.asdaa-bcw.com  I www.arabyouthsurvey.com 

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com 

For more information (press only), please contact:
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com 

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© Press Release 2021

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