Gulf Craft CEO - Innovate, but don't compromise on your legacy

Striking a balance between innovation and ongoing customer support for legacy products is crucial to realizing success in a dynamic business environment, according to CEO of Emirates-based yacht and boat builder Gulf Craft.

  
Gulf Craft CEO - Innovate, but don't compromise on your legacy
Undergraduates at the American University of Sharjah given insights on the Secrets to Surviving a Competitive Business World
Sharjah, 04 May 2016 - Striking a balance between innovation and ongoing customer support for legacy products is crucial to realizing success in a dynamic business environment, according to CEO of Emirates-based yacht and boat builder Gulf Craft.

Speaking to a group of undergraduate business students at the American University of Sharjah, Bamps warned that brands which do not consider legacy product compatibility as part of their research and development efforts risk losing value as more players are able to enter the marketplace offering same quality products at competitive prices.

"Business models purely based on innovation cycles, those that revolve around new product launches and denounce previous editions, are not sustainable in the long run," said Bamps. "The consumer electronics industry is a prime example, where manufacturers are struggling to differentiate their products as parts become cheaper and sophisticated technology easier to acquire."

"In the luxury sector, this challenge is amplified, because you're talking about much larger investments and longer lifecycles. Therefore, not only are customers looking to use their products for an extended period of time, but retaining resale value is also of great importance."

By staying committed to legacy products, manufactures do not risk isolating existing customers and enable them to mitigate costs associated with selling or trading-in their assets in the future, explained Bamps.

"If you look at our 30-plus year old boats, for example, you will see that they do not feel outdated, and that is because we provide customers the opportunity and technical capacity to continuously upgrade their craft," he said. "This cultivates trust between us and our clients - they know that when they are making an investment, it will not go to waste."

Innovation goes beyond product enhancement and includes recognizing diverse market needs, according to Bamps, adding that had Gulf Craft only focused on manufacturing yachts for private owners, it would not have been able to tap into the broad customer base it enjoys today.

"Yachting has only risen in popularity in the region and in South East Asia over the last two decades - and is still in very much of a growing phase," said Bamps. "That is why our range includes our Silvercraft fishing boats and family cruisers, Oryx sport cruisers, as well as a series of utility boats, each addressing a very different requirement and serving a unique customer segment. "

The pioneering yacht and boat builder continues to innovate. Gulf Craft's recently launched Nomad Yachts series, for example, was created after the company identified a growing interest in the market for comfortable long-range sea travel.

"We made it our mission to fulfill that aspiration," says Bamps. "And we continue to make it our mission to deliver on the cruising experiences people are looking for. Maintaining a sustainable business model is about having the foresight to tap into these aspirations and transform them into something real, while still showing appreciation for the legacy you have built as a company and the products that have led to your success. If you are able to do both, then you will be ready to take on any obstacles that come your way."

About Gulf Craft
Gulf Craft, the world's innovative builder of luxury yachts and leisure boats, has served the aspirations of passionate seafarers for more than three decades. The award-winning manufacturer is one of the world's leading superyacht shipyards, a merit it has achieved through continuous investment in research and development.

Founded in the Emirates in 1982, Gulf Craft continues to redefine the on-water living experience with its wide variety of premium craft, ranging from 27 feet to 155 feet in length. Deploying advanced technology, powerful engineering, and timeless design, Gulf Craft builds each creation to meet the diverse requirements of its discerning clientele, transforming travel by sea into a journey worth indulging in.

With an expanding portfolio that includes the enchanting Majesty Yachts, the oceangoing Nomad Yachts, Silvercraft fishing boats and family cruisers, and Oryx sport yachts and cruisers, Gulf Craft has built an enduring legacy.

Take a virtual tour of our innovations at www.gulfcraftinc.com.

Media contact
Manal Ismail, Wallis Marketing Consultants, +971 50 508 7089, manal.ismail@wallis-mc.com
Feras Hamzah, Wallis Marketing Consultants, +971 50 798 4784, feras.hamzah@wallis-mc.com

© Press Release 2016


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