Dubai, United Arab Emirates: Etisalat has partnered with Yale Middle East to bring to its customers a wide range of smart door locking solutions, designed and provided by Yale.
Yale is the global leader in the home security industry, and is a brand built on trust since 1840, and has a long history dating back 181 years of product innovation, securing homes one door lock at a time. Whilst the world has seen a seismic shift in both technology and the way we live our lives, customers’ connection to their homes and the need to feel secure has never been stronger and they continue to look to brands they trust to provide this. Yale has been earning that trust for generations and continues to do so by giving customers peace of mind in the quality of its products and by developing new products that enhance their daily lives.
Yale’s smart lock solutions allow users to control their door locks conveniently from their smartphone, tablet, and other Bluetooth-enabled devices, bringing connected solutions for a smarter home. With this significant partnership of two big market leaders, the consumers not only benefit from the easy availability of the products but also the added benefit of installation services and support. All Yale products sold by Etisalat will be installed and configured free of cost giving the consumers a seamless experience.
“As a brand trusted by millions of people around the world, we’re committed to expanding our reach through partnerships with trusted partners like Etisalat, to provide our consumers with the latest, convenient, smart and secure experience they seek today!” – Ahmet Astal – Vice President Yale Middle East.
Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: “We, at Etisalat, are committed to developing a full ecosystem of Smart Living solutions in a bid to increase our customers’ IoT home connectivity and provide the ultimate experience, comfort, and control to manage their home. This collaboration with Yale Middle East not only boosts the wide range of Smart Living services that we currently offer but also provides our customers the peace of mind that they deserve through their smartphone from anywhere in the world.”
Yale, one of the oldest, international brands in the world, is the best-known name in the lock industry. A family business started in America, Linus Yale Jr. was experimenting with a lock based on a mechanism first employed by the ancient Egyptians over 4,000 years ago. This was how he came to invent the famous pin tumbler mechanism which is still used extensively in the security industry today.
In the early 20th century, the company expanded worldwide and employed more than 12,000 people. In August 2000, Yale was purchased by the ASSA ABLOY Group.
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