Dubai, United Arab Emirates: - Dubai-based Viva City has announced the development of its Sport Society project, the world's largest commercial sports mall. It is designed to be a global architectural icon that elevates the UAE’s reputation and achievements at various levels as well as to meet the aspirations of the residents and tourists. It will take the concept of sport centres to unprecedented levels when it opens doors with a global event in 2020.

Edgar Bove, head of design at Viva City, said: “The project will present big surprises both in design and activities, and will deliver a unique experience combining shopping, entertainment and sports. The launch of the project comes in line with the Dubai Fitness Challenge, announced under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council.

Sport Society will be an important destination to embody the Dubai Fitness Challenge that encourages all Dubai residents and visitors to exercise daily for 30 minutes in 30 days to make Dubai the most active city in the world.

Bove added: “The Sport Society brings a new concept in creating active and exciting spaces to boost the morale of visitors. It will have three floors with a total area that is equal to ​​12 football pitches. The ground floor will be the most significant and will have a large space for organising various sporting events.

The other two levels will feature retail outlets by the most prominent international sports brands as well as dedicated spaces for various sports activities in addition to a large chain of restaurants and cafes, which food provide organic and beverages that are consistent with the nature and identity of the mall as it attracts fans and followers of more than 40 kinds of sports.

Bove concluded: “The mall will have a screen that will be one of the largest LED display panels. Visitors can watch international sports performances and tournaments indoor and outdoor.

The Sport Society has a strategic location in Dubai close to the Deira City Centre and is easily accessible as it is served by a wide road network that makes it easy to access the mall, which will have dedicated parking spots.

-Ends-

© Press Release 2018

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.