Discovery Inc and Deezer partner to launch first of its kind Fatafeat Podcast

The home of Arabic cooking, Fatafeat, expands its broadcasting ecosystem

  

Dubai : Fatafeat, Discovery Inc.’s leading Arabic food network in the Middle East, announced today it will launch its first podcast series in an exclusive collaboration with global audio streaming service, Deezer.

With the fast-paced development of content production globally, the collaboration between Fatafeat and Deezer aims to bridge the gap in providing quality food-related podcasts across the region to ensure that the MENA market has access to world-class podcasts celebrating the very best of Arab cuisine.

The Fatafeat Podcast will be available for streaming across the MENA region, exclusively through Deezer, the global audio streaming app. Listeners can expect new episodes weekly that offer diverse content centered around food, such as instructional recipes, Fatafeat shows, talk shows, songs, and comedy news. Each episode will be tailored to appeal to a broad range of Arabic listeners and guarantees uncompromised ease of learning recipes and convenient entertainment in the kitchen for Fatafeat fans.

Layla Tamim, Head of Ad Sales and Brand Partnerships MENA, Discovery Inc said: “Across the globe, Discovery is proud to collaborate with fantastic partners, offering viewers new and exciting touchpoints across our vast brand portfolio. We are driven to help spur people's passions. With food being such an integral part of Middle East life, we are extremely excited to announce our latest partnership between Fatafeat and Deezer.”

Tamim added: “Partnering with Deezer to launch an exclusive podcast series was a natural fit, bringing together Fatafeat, the region's biggest food media brand, with Deezer who are a global audio streaming service with presence in over 180 countries.”

"Our promise to our users has always been offering the largest and most diverse library in the region. We want to make sure our listeners can find all interesting content on Deezer, from music to self-help, history, business, or cooking! We are very excited with our partnership today with Discovery and Fatafeat which creates the highest quality food-related content that our users deserve. We are looking forward to offering our listeners in the region a range of appetizing content." said Mazen Abdallah, Deezer's Director of International Brand Partnerships

The first Fatafeat podcast episode is expected to go live from Monday, 20 December, and can be streamed exclusively on Deezer via https://www.deezer.com/podcasts .  

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For media enquiries:
M&C Saatchi
Discovery@mcsaatchi.com 

About Fatafeat 

Fatafeat was launched in 2006 as the first Arabic channel in the Middle East specialized in culinary arts. It is part of Discovery Communications and a subsidiary of Takhayal Entertainment.  Broadcasting its programs to more than 55 million families in 21 Arabic-speaking countries across the Middle East and North Africa, Fatafeat offers the best in innovative and creative ideas in cooking delicious dishes from a talented team of local and international chefs to inspire and entertain the whole family.

About Deezer

Deezer offers a leading catalog of 73 millions tracks, podcasts and radio stations from around the world. Deezer is available in over 180 countries. It is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Deezer was founded in 2007 and is a privately held company, headquartered in Paris with offices in São Paulo, Berlin, London, Miami, Dubai and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to https://www.deezer-blog.com/press/ 

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