The expansion also underscores the company’s focus on building on its traditional model of Business-to-Business transactions to integrate a strong Business-to-Consumer approach. Supporting the retail expansion, Al Bayader International is also increasing its production line to meet the increasing demand for its products from across the region.
Nidal Haddad, CEO of Al Bayader International, said: “Over the years, we have consistently focused on building robust local manufacturing competencies, highlighted by our advanced production facilities in the UAE. With demand for our packaging solutions that meet all the requirements of customers, we see a strong potential to build a retail supply chain. The new showroom in Dubai reflects our ambition to be the market leader in food packaging retailing, while continuing to deliver exceptional value for our B2B customers.”
Haddad said investing in the new showroom also reflects the company’s commitment to catalyse economic activity following the pandemic. “We believe it is our social responsibility to invest further in the economy, create new jobs and support our local suppliers of raw materials. The pandemic has transformed consumption patterns, and we have seen a remarkable increase in the demand for food packaging solutions, especially in the HORECA sector and from supermarket chains. We will continue to focus on innovating products that meet the requirements of our customers.”
One of the biggest and most specialised outlets, the Al Bayader International showroom on Sheikh Zayed Road showcases more than 1,700 types of products, suited for any need and occasion – from picnics to BBQ gatherings, birthday parties and more, under the brand Fun®. The FUN range was specifically developed by Al Bayader International in 1996 to prove that disposable products do not necessarily have to be bland and boring. It filled a gap in the consumer market with products of superior quality, vibrant colours and with sleek finishing.
The outlet also has an extensive array of Al Bayader® products that are sought-after by restaurants, hotels and retail shops for food packaging and general merchandising.
The outlet will have a dedicated showcase of its B2B products, enabling partners to make informed decisions and finalise transactions. General use consumers and businesses can also customise their products as well as white label products. A wide ranging of cleaning and hygiene products too are offered under the specialised brand Bcleen®.
Also in-store are Green Track® branded products, which are sustainable, eco-friendly and biodegradable made of bamboo, wood, paper and pulp, as well as Waraq®, an in-house manufactured paper products brand; Promenade® products that offer great quality at economical prices; and Blow Your Brand (BYB®) bottles and jars developed using the latest stretch blow moulding technology.
The brand also has a strong sustainability programme in place. “Our mission is to make our industry one of the most sustainable industries in the UAE and Al Bayader International is leading the way for the food packaging industry through initiatives such as our solar farm and a rich botanical garden that uses waste and compost from our factories,” added Haddad.
Focused on safety, practicality, quality and innovative packaging, the company has set standards in food packaging led by its four core values of sustainability, design thinking, transparency and passion. The company’s products include single-use tableware, single-use food containers, baking moulds and sheets, bags & wrapping systems, cleaning & hygiene products, food decoration items, foil and film rolls, paper products, and bottles & jars.
Al Bayader International today serves supermarkets, hypermarkets, convenience stores and the global F&B industry through hotels, casual dining restaurant chains, cafeterias, coffee shops, catering companies, foodstuff traders, airlines, hospitals and more. Headquartered in Dubai, Al Bayader International’s manufacturing plants are located in Sharjah and Jebel Ali. The company has an advanced logistics facility in Jebel Ali Free Zone. The company currently has 10 patents granted by the US Patents & Trademark Office for its innovative products.
About Al Bayader International:
Al Bayader International has established itself over three decades as an international leader in manufacturing and supplying comprehensive food packaging solutions.
With a dedicated team of around 900 employees and the support of over 400 business partners, the company delivers added value to the global food and beverage industries and offers an extensive 1,700+ product portfolio, which represents the backbone of the retail and foodservice sectors.
As part of its constantly expanding business, Al Bayader International currently owns and operates three manufacturing facilities with a current production capacity of 31,000+ tons per annum and increasing. With 12 industrial and logistic locations, they lead several GCC markets with a substantial market share, while steadily increasing penetration into markets further afield, including Europe and Africa.
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CLAY TABLET | Voice International
© Press Release 2021