ASMAK eyes efficiency gains with investment in SAP's digital expertise

MENA seafood leader has partnered with SEIDOR MENA to implement SAP's S/4HANA and SuccessFactors Cloud HCM solutions

  
ASMAK eyes efficiency gains with investment in SAP's digital expertise

Dubai: In its continuous efforts to upgrade and modernise its ways of working, ASMAK, the leading provider of fresh and frozen seafood across MENA, has chosen the next generation business suite S/4HANA and Cloud Human Capital Management (HCM) SuccessFactors by software giant SAP as it moves towards digital transformation. An early step in business process transformation, the new tools will bring greater productivity and functionality to ASMAK. The technologies will be adopted by multiple ASMAK divisions including sales, finance, operations, supply chain, and HR. S/4HANA and Cloud HCM SuccessFactors offer real-time analytics, a clearer view of operational costs, and improved supply and demand planning by providing visibility across all sales processes. 

SAP S4/HANA is SAP’s next generation Enterprise Resource Planning (ERP) software functioning in advance in-memory database HANA. The software integrates intelligent services like machine learning and modern analytics with core finance processes to support teams with automation and predictive insights. By adopting these advanced capabilities, ASMAK stands to bring greater simplicity to its operations, including the areas of customer adoption, data modelling, user experience, decision making, business processes, and models. ASMAK will also integrate transformative tools such as Internet of Things (IoT), and mobile-first applications to help the enterprise thrive in a digital economy.

Seidor Middle East & North Africa has been selected as a strategic SAP implementation partner to deliver the solution and support ASMAK’s strategic goals. Armed with highly experienced consultants, more than 35 years of expertise in implementing SAP solutions, and being a reliable partner for its customers, SEIDOR MENA will help to reinforce ASMAK’s leading position in the regional seafood market. The investment supports ASMAK’s efforts to enhance its overall efficiency and sustainability through the latest examples of enterprise technology, ultimately positioning the company as a responsible name in the global seafood space.

"We are constantly looking for the competitive edge that offers our B2B and B2C customers added value”, says Mamoon Othman, ASMAK Chief Executive Officer. “Our collaboration with SAP and SEIDOR is another step forward in this area, as we’ve invested in intelligent enterprise tools that will help us optimize our processes, and be a more effective and sustainable organization. We’re now empowered to serve our customers across the region with quality, fresh, seafood products faster than before,” added Othman.

ASMAK’s latest investment and partnership to implement SAP S/4HANA builds upon the company’s 26 percent growth rate in 2018, and its target revenue of AED 1 billion by 2023.

“SAP S/4HANA and SuccessFactors are game-changing solutions for digital business strategy, as they can help to deliver real-time data driven insights, accelerate a business’s pace and simplify processes. S/4HANA is a lightning-fast technology that will support ASMAK to serve customers in real-time, while SuccessFactor will enable employee succession within the company, making ASMAK unique in its competitive space. We are pleased to be part of this business transformation and to help ASMAK achieve its strategic goals,” commented Ignacio Ruiz de Eguilaz, managing director of Seidor MENA

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About ASMAK
Asmak Holding Company Limited (ASMAK) is a leading provider of fresh and frozen seafood across the Middle East. Founded in 1999 and based in Dubai, ASMAK provides end-to-end solutions to its customers including fresh seafood, frozen and breaded product range under the asmak brand, and value-added products, maintaining a focus on processing, distribution, and exports across MENA and key global markets.

ASMAK maintains a fast-growing and well-established business, with an experienced leadership team, excellent distribution network, and long-term relationships with suppliers and customers. In the UAE, ASMAK operates in all business channels and supplies its products to top tier retailers such as Carrefour, Lulu, and Co-Ops, in addition to key foodservice businesses and institutions like Emirates Airlines, Etihad AirWays, and many leading hotel and restaurant chains.

For more information about ASMAK, please visit us online at: http://www.asmak.biz/ 

About SEIDOR
SEIDOR MENA is part of a multinational Spanish group of companies, SAP Master VAR with platinum partnership through United VARs, with a wide portfolio of products and SAP solutions in UAE. This includes a range of service solutions covering SAP consulting, infrastructure, implementation, development, and support.

With a turnover of more than 400 million euros, a staff of more than 4000+ professionals, and direct presence in Europe, Latin America, USA, Middle East and Africa delivering successful SAP Projects since 1995

Contact us for additional details – www.seidormena.com 

© Press Release 2019

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