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Abu Dhabi, UAE – ADNOC Distribution, the UAE’s largest fuel and convenience retailer, announced today it has signed an agreement with Etisalat Digital for a cloud-based digital signage advertising network. This digital signage project will be rolled out across 100 ADNOC Distribution service stations and will be the UAE’s largest out-of-home advertising network, establishing new means for both ADNOC Distribution and Etisalat Digital to communicate with their customers, as well as a new revenue stream for both companies.
The signing ceremony held at ADNOC Distribution Head Office was attended by Saeed Mubarak Al Rashdi, ADNOC Distribution’s Acting Chief Executive Officer; John Carey, ADNOC Distribution’s Deputy Chief Executive Officer; Salvador Anglada, Etisalat’s Chief Business Officer; and Sultan Al Dhaheri, General Manager of Etisalat Abu Dhabi.
Saeed Al Rashdi, ADNOC Distribution’s Acting Chief Executive Officer, said: “Our agreement with Etisalat Digital represents another important step in ADNOC Distribution’s journey to realizing our full commercial potential as a world-class retail and fuel business. Through this digital initiative we are leveraging our market leading position in convenience stores and service stations to fast track our growth and to allow us to provide our customers with improved service by offering better and more relevant information and customized promotions.”
As part of the agreement between the two companies, Etisalat Digital is providing a turn-key digital signage solution that combines digital screens, a content management system on Etisalat Digital’s cloud, and connectivity, maintenance, and operations from Etisalat’s 24/7 command & control center.
Salvador Anglada, Etisalat’s Chief Business Officer, said: “Today, digital marketing is taking over and disrupting traditional marketing channels. We are very pleased to be moving forward with this agreement with ADNOC Distribution, which represents a major milestone for digital advertising in the UAE. With it will come the deployment of Etisalat Digital’s unmatched capabilities and platforms. ADNOC Distribution will now be able to manage their content, address internal requirements, and secure content across its sites with Etisalat Digital’s cloud and digital signage solutions.”
ADNOC Distribution is the leading fuel distributor and convenience store operator in the United Arab Emirates, with an approximate 67% market share by number of retail fuel service stations, the largest market share in the wholesale segment, and the largest retail store network by number of sites.
Since its IPO in December of 2017, ADNOC Distribution has progressed a number of initiatives to drive its growth strategy in the areas of fuel, non-fuel and cost efficiency, while also remaining focused on customer choice and experience.
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About ADNOC Distribution
ADNOC Distribution, listed on the Abu Dhabi Securities Exchange (ADX) under the symbol “ADNOCDIST”, is the leading fuel distributor and convenience store operator in the UAE with an approximate 67% market share by number of retail fuel service stations, the largest market share in the wholesale segment, and the largest retail store network by number of sites. ADNOC Distribution operates 363 retail fuel stations and 240 ADNOC Oasis convenience stores as of 30 June 2018 in the emirates of Abu Dhabi and Sharjah, in each of which the Company is the sole fuel retailer, and in the emirates of Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain. ADNOC Distribution is also the leading marketer and distributor of fuels to commercial, industrial and government customers throughout the UAE, with a particularly dominant position in Abu Dhabi, and provides refueling and related services at seven commercial airports in the UAE. To find out more, visit www.adnocdistribution.ae.
About Etisalat Digital
‘Etisalat Digital’ is a business unit of Etisalat helping to drive digital transformation by enabling enterprises and governments become smarter through the use of the latest technologies. The unit focuses on providing digital solutions in various domains including cloud, cyber security, digital marketing, mobile commerce, Internet of Things (IoT) and big data and analytics.
Etisalat Digital has the best industry digital experts, solutions architects, project managers and digital engineers as well as key digital assets and platforms including datacenters, cloud platforms, big data and analytics engines, digital and mobile payments platforms, security operations centers, Internet of Things Platforms and command and control centers.
Etisalat Digital unique value lies in combining the scale, strength and robust network of the leading regional Telco with the agility, skills and platforms of a digital player. It is best positioned to provide end-to-end digital vertical positions to enable smarter education, healthcare, city, government, smarter transportation, resource management and cashless economy.
Contact details:
For media, please contact:
Tanya Hughes
+971 50 298 3295
media@adnocdistribution.ae
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