ADIB creates new innovation centre "ADIB Simple Lab"

In the ADIB Simple Lab, technology and banking experts collaborate as part of an agile team to take ideas that enhance and simplify customers' banking experience from concept to reality

ADIB creates new innovation centre ADIB Simple Lab

Abu Dhabi:Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has launched a new innovation centre, known as the “ADIB Simple Lab”, to create and invest in new technology in line with the vision of making banking simple, friendly and convenient for customers.

In the ADIB Simple Lab, technology and banking experts collaborate as part of an agile team to take ideas that enhance and simplify customers’ banking experience from concept to reality.

ADIB has already successfully launched a number of Sharia'a-compliant digital services from the facility, including “Express Finance” through the ADIB mobile app, which provides qualifying customers with instant access to personal finance. Customers can also now update their personal information such as their Emirates ID, Passport and contact details through the app without having to visit the branch.

Current projects at ADIB Simple Lab include fully digitising the process of opening accounts and covered cards. The bank also continues to enhance its “ADIB Direct” digital transaction banking platform for businesses that integrates a suite of banking solutions into a single, streamlined interface.

“ADIB is deeply committed to driving a holistic digital transformation agenda that encompasses fostering a digital culture within the organisation, re-designing the bank’s technology infrastructure, and leveraging technology to deliver simple, convenient banking services for our customers,” said Serhat Yildrim, Chief Digital Officer at ADIB.

“We have created a stimulating and engaging environment at ADIB Simple Lab, which encourages out-of-the-box thinking and close collaboration between ADIB’s innovation team and the FinTech community leading to rapid progress and the successful implementation of initiatives. ADIB customers are already seeing the benefits, and we intend to ensure that the bank understands their evolving needs to remain competitive in the coming years.”

The ADIB Simple Lab occupies a whole floor of ADIB’s former head office building in Abu Dhabi, which is large enough to fit an indoor running track and exercise area for employees.  Glass-walled rooms, providing a highly creative and synergistic environment, are interspaced by communal areas for social and meal breaks. In addition, there are breakout spaces for brainstorming and an amphitheater space to hold events both internally and with external ecosystem partners.

“This is a collaborative ecosystem designed to incubate, test, and implement innovative banking solutions by leveraging the latest developments in digital technology and customer trends” added Serhat Yildirim. “By cultivating a culture of creativity and innovation, ADIB aims to lead the development of a new generation of banking services in the UAE.”

More than just a physical space, the ADIB Simple Lab will become a key platform in establishing strong partnerships with regional FinTech players, startups and digital specialists through events, training and networking sessions. ADIB is an active supporter of the DIFC FinTech Hive, an accelerator programme established by the Dubai International Finance Centre to shape the future of FinTech in the region.


About ADIB

ADIB is a leading Islamic bank with more than AED 124.6 billion in assets. Established in 1997, the bank provides world-class, Sharia’a-compliant retail, corporate, business, private banking and wealth management solutions through award-winning digital channels and across an extensive branch network. The bank has a presence in six strategic markets, including Egypt, where it has 70 branches, the Kingdom of Saudi Arabia, the United Kingdom, Sudan and Iraq. Its shares trade on the Abu Dhabi Stock Exchange (ADX).

ADIB has more than 2,000 employees and remains one of the leading banks in the recruitment, development and promotion of local talent across all of its geographies. The bank has one of the highest Emiratization ratios and approximately 36 percent of the bank’s workforce are UAE nationals.

Named ‘World’s Best Islamic Bank’ by the Financial Times’ The Banker publication, ADIB has a rich track record of innovation based on a desire to always improve its customers’ banking experience. Amongst other benefits, the bank’s recent digital transformation programme has led to the creation of a new generation of technology-enhanced branch, ADIB Express, which combines the benefits of digital banking with a highly-personalised customer service, and Express Finance, providing qualifying customers with access to personal finance through a mobile app in less than 30 minutes.

For media information, please  or contact:
ADIB                                                                      Brunswick Group
Radwa Shehab                                                     Sarah Abdelbary
Head of External Communications                  Account Director
Direct: +971 2 6910169                                     Direct: +971 2 234 4600
Mobile: +971504734482                                    Mobile: +971561748649

© Press Release 2019

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