AMMAN — Wedding industry experts reflect on how the pandemic has changed the world of weddings, as weddings now gravitate towards more intimate occasions to create memories with the nearest and dearest.
“The pandemic has pretty much changed the wedding culture in Jordan and the world, leaving a lasting impact on future couples’ choices and preferences,” said Hala Salah, a makeup artist based in Amman.
Salah’s brides are stepping away from the “typical bride makeup”. They are being more adventurous and asking for trendy and bold pops of colour, she said.
Areej Fayez, a wedding dress shop owner, told The Jordan Times that the current popular bridal styles tend to be simple and elegant, to coincide with the smaller and more intimate weddings.
Fayez also noted that most brides ask for the two-in-one dresses.
“What we are seeing now is that couples are opting out of certain traditions. Now they are less concerned with the little things and more focused on having a special and memorable occasion,” she added.
Brides and grooms are downsizing their weddings and guest lists during these changing times, said Mamun Al Manaseer, head of the Wedding Venues and Planning Businesses Association.
“Micro and farm weddings are the new trend here in Jordan,” he added.
Bayan Khaled, a computer expert told The Jordan Times, that the ongoing crisis has accelerated many businesses’ adaption of new technologies, especially those working in the beauty and wedding industry. These technologies have helped couples virtually decide on their wedding setup and other arrangements, Khaled said.
“I believe the pandemic has financially helped future couples. Now there is less financial strain during the beginning of their journey together,” Khaled added.
Saja R., who recently got married, said that prior to the pandemic most Jordanian weddings were “grand celebrations” with at least 300 guests. Now, Saja said, “couples have realised the beauty of simplicity”.
“My wedding was exactly how I imagined it. My husband and I enjoyed every second of it,” she said.
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