Emaar appoints new head of marketing

Chandrasekar Radhakrishnan set to join Emaar Group this month

  
A logo of Dubai's Emaar Properties is seen on a building in Dubai, United Arab Emirates January 12, 2018.

A logo of Dubai's Emaar Properties is seen on a building in Dubai, United Arab Emirates January 12, 2018.

Reuters/Ahmed Jadallah

Emaar Group has appointed Chandrasekar Radhakrishnan as its new head of marketing. Chandrasekar Radhakrishnan informally known as ‘Chandru’, joins Emaar this month after his successful stints with leading global FCMG and telecom players for over two decades.

Chandrasekar Radhakrishnan will be responsible for the strategic marketing and communications for Emaar across the group, including Emaar Properties, Emaar Development, Emaar Malls, Emaar Hospitality, Emaar Entertainment and Emaar Leisure.

Speaking on his appointment, Mohamed Alabbar, founder, Emaar Properties, said: “We continue to attract the best of global talent and I am delighted to welcome Chandru to the Emaar family. Chandru is a global marketeer with a proven track record of building reputable brands and a deep understanding of the digital landscape. Chandru will lead the centralised group marketing team and spearhead the transformation of marketing to drive equity and growth for the organisation globally, in today’s digitally connected world.”

With a combination of international and domestic experience, Chandrasekar Radhakrishnan will also be responsible for driving marketing effectiveness and efficiency, while strengthening Emaar’s brand presence globally. Across his various roles at Coca-Cola, Nestlè, Airtel, Marico and Britannia, Chandrasekar Radhakrishnan has effectively led domestic and global brand teams, built digital competencies, driven creative excellence and strengthened external partnerships.

Copyright © 2021 Khaleej Times. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.

More From Real Estate