Danone's Morocco dairy firm loses 50% of milk market: CEO

It will take months to address the fallout from the boycott

  
The logo of French food group Danone is seen at the company's headquarters in Paris, France, December 20, 2017. Image used for illustrative purpose.

The logo of French food group Danone is seen at the company's headquarters in Paris, France, December 20, 2017. Image used for illustrative purpose.

REUTERS/Charles Platiau

CASABLANCA, Morocco: Moroccan dairy firm Centrale Danone, part of France's Danone, has lost more than 50 percent of its market share in fresh milk since a consumer boycott targeting its products started in April, Danone's chief executive said on Tuesday.

It will take months to address the fallout from the boycott, Emmanuel Faber told reporters, without giving details.

Unknown activists launched a consumer boycott campaign on April 20 against major suppliers of milk, bottled water and petrol in Morocco, protesting high prices.

Centrale Danone was targeted along with Afriquia fuel stations and the Sidi Ali water brand.

(Reporting by Ahmed Eljechtimi, writing by Ulf Laessing; Editing by Jan Harvey) ((Ulf.Laessing@thomsonreuters.com))


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