08 July, 2014

Icing Makes its Middle Eastern Debut in Kuwait

Curated for stylish women in their twenties and thirties, Icing offers jewelry,

Icing Makes its Middle Eastern Debut in Kuwait
Leading retailer of fashionable jewelry and accessories expands into Middle East
Kuwait -  8 July 2014: Icing, a popular US retailer of fashionable jewelry and accessories, made its much-anticipated debut in Kuwait this week. Opening at the prestigious Grand Avenue, The Avenues, the new store, which will be operated by M.H. Alshaya Co., represents the brand's first expansion outside the Americas.

Curated for stylish women in their twenties and thirties, Icing offers jewelry, accessories and cosmetics suitable for all occasions. Icing's wide selection includes statement necklaces, earrings, handbags and a range of cosmetics that are all fashion forward and affordably priced.

Joel Herman, EVP for Icing stated, "We are extremely pleased to partner with Alshaya and open our first Middle Eastern store in Kuwait.  We aim to help our guest express the many dimensions of her personal style and are excited to share our trendsetting jewelry and accessories."

Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co. added: "The addition of Icing to our portfolio is a further demonstration of our commitment to bring our customers the world's best international brands. We are delighted to debut the brand here in Kuwait."

About Icing
Icing is a popular retailer of fashionable jewelry, accessories and cosmetics for women. Curated for the woman in her twenties and thirties, Icing offers an inspiring merchandise assortment of fashionable products that helps her express herself, whatever the occasion. Icing was founded in 1996 and as of February 1, 2014, it operated approximately 400 stores across North America.

About M.H. Alshaya Co.
M.H. Alshaya Co.  is a leading international franchise operator for over 70 of the world's most recognised retail brands including Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang's, The Cheesecake Factory, Victoria's Secret, Boots, Pottery Barn and KidZania. The company operates over 2,600 stores across diverse customer sectors: Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings and Leisure & Entertainment. 

Alshaya's stores can be found in markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 40,000 people from over 110 nationalities. 


The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls. 

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments. Learn more about the company at

© Press Release 2014