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Manage end-to-end VAS Revenue Enhancement
Dubai, UAE - Mahindra Comviva, the global leader in providing mobility solutions, today announced its VAS business management partnership with du, the UAE based telecommunications service provider. As part of the multi-year deal, Mahindra Comviva is among the companies managing du's end-to-end VAS (value added services) business for premium services offering such as SMS alerts, WAP services, mobile Contest, Mobile Games, OTT app aggregation, etc.
Under VAS business management, Mahindra Comviva has extended services such as campaign planning, product management, roadmap planning, content operations and sourcing & setting up innovation lab along with technical assistance and monitoring. This end-to-end service management will further help du to improve overall customer experience.
Commenting on the deal, Atul Madan, Sr. Vice President and Head of Digital Services at Mahindra Comviva said, "We are extremely excited to extend our innovative value proposition to manage du's end-to-end VAS business in UAE. With this offering we are hoping to boost the operator's content-related revenue while maintaining utmost customer experience and cost optimization."
Fahad Al Hassawi, Chief Commercial Office, du added "We are pleased to announce our partnership with Mahindra Comviva as one of our VAS and mobile content master aggregators and partner. As an organistion which puts our customers first, we continually look to partner with the global leaders in the industry to guarantee the best customer experience possible for end users. As such we look forward to harnessing Mahindra Comviva's expertise in VAS business management to match our requirements and enhance the final experience for our valued customers."
With over 30 large scale revenue share deployments and over 150 content partners, the company has become one of the largest content aggregators across MEA region. The company has revolutionised the digital music industry, getting on board local and international content providers/copyright bodies/ local artists/premium music labels and production houses. Currently, the company owns the rights to over 300,000 unique music tracks in African, Arabic and international categories, and offers multiple genres including Hip Hop, Pop, Inspirational, Rumba, Hip Life, Football Chants, Gospel, Jazz, Rock, Reggae and Retro in more than 35 local languages.
Leading operator groups in Asia and Africa have outsourced management of their music services portfolio to Mahindra Comviva. The company has achieved over 25% growth in RBT revenues/ subscriber penetration in existing deployments and 870% business growth on third party platform in the past. Revenues from content based services have also improved by 5-10% on a monthly basis though improved business management practices and segmented campaigns adhering to the regulatory guidelines.
About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobility solutions. It's a subsidiary of Tech Mahindra and a part of the USD 16.9 billion Mahindra Group. With an extensive portfolio of solutions spanning mobile finance, content, infotainment, consumer value management, messaging, mobile data and managed VAS services, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people, globally. For more information, please visit www.mahindracomviva.com
About du
du started operating in 2007, offering mobile and fixed telephony, broadband connectivity and IPTV services. Today, we serve more than 7.5 million individual customers and over 80,000 businesses in the UAE. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.
We won the Gallup Great Workplace Award. Our recruitment strategy aims to provide fulfilling opportunities for quality talent in a cosmopolitan working environment where more than 60 nationalities work 35% of which are Emiratis. We are the first telecom company in the world to release a Sustainability Report based on GRI-G4 comprehensive guidelines. Among our other laurels, we also have the credit of being the first in the UAE to be awarded with prestigious LEED Platinum certification for 2 of our green retail outlet.
du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name 'du'.
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© Press Release 2016
