Middle East: MG Motor launched the all-new 2022 MG GT with a unique, themed obstacle course titled ‘the London Lap’ at the Dubai Autodrome this week. Guests at the unique drive experience, including a selection of regional content creators and media outlets, got to push the MG GT’s performance and safety credentials to the limit and see how the car reflects the British-born brand’s commitment to diversify its line-up by unveiling a sporty new model.
MG partnered up with talented British/Egyptian illustrator Farah Abbas to create unique pieces of artwork, especially designed to bring the British heritage of the brand to life on ‘the London Lap’. The unique pieces depicted a modern twist to the cool British vibes and included an illustration of the Beatles in the colours of the Union Jack flag, which formed partof the braking challenge. Further artwork pieces included a modern version of Big Ben used as the roundabout, as well as miniature versions of a classic British phone booth and post box, and finally a beefeater acting as the checkered flag.
The London Lap was split into two challenges. The first designed to test the MG GT’s braking and acceleration capabilities, with the driver being asked to accelerate hard from standstill for approximately 100 m before coming to a complete stop right before the Beatles crossing. The second obstacle course tested the car’s overall dynamism, stability, handling and manoeuvring over a lap that ended with reverse parking.
Drivers were timed across the circuit, to find the driver who completed the lap in the shortest amount of time whilst feasting their eyes on a memorable, rich experience that can complement the spirit of brand as well as the all new 2022 MG GT.
Tom Lee, Managing Director of MG Motor Middle East, expressed: “The overall event and the timed lap experience were designed to precisely reflect the rebellious spirit of our all new 2022 MG GT and our brand as well. We wanted to challenge our guests to a drive experience that’s different from anything they have experienced before, but that still fits with our brands’ spirit. We are confident that the all new 2022 MG GT will resonate strongly with our young and millennial target audience in the region”
The all-new MG GT offers Middle East car buyers a fresh new alternative in the sedan sector, with its aggressive sporty looks and 1.5L and 1.5T powertrains for optimum power and performance, with prices starting from $13,310*. Inspired by the classic two-door MGB sports car, the all-new MG GT is the third sedan to join MG’s growing line-up of cost-efficient and high-value-for-money from MG’s range of product line-up. The all-new 1.5T MG GT is equipped with a highly-efficient four-cylinder turbocharged engine and a DCT gearbox, which delivers maximum horsepower of 173 PS and 250N.m of torque, to accelerate the car from 0-100 km/h in 8 seconds. The 1.5L model has a fourth-generation, fuel-efficient, 118 PS 1.5L engine and an iCVT gearbox. Both models are equipped with an XDS curve dynamic control system, which adds to the driving experience.
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About MG:
MG is a British-born automotive brand established in 1924, known for its historic models, awards and achievements throughout the past 97 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car club in the automotive industry. Best known for its two-seat open sports cars, MG also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers.
Lara Sous
SAIC MOTOR Middle East FZE
Tel: +971 (0) 4 8876966 ext: 220
Email: lara.sous@smil.com
Mary Moussa
Performance Communications
Email: mary@performancecomms.com
© Press Release 2021
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