Omantel wins Best Digital Transformation Leadership GCC 2021 Award

The award comes as recognition to the Company's multi-pronged digital solutions during the COVID-19 pandemic


Muscat: At Omantel, strategy and service go hand in hand, leading to success for the Company and convenience for its customers. Recognizing the Company’s service to the nation during the COVID-19 pandemic by way of accelerating digital technology’s reach to businesses in the region, the Capital Finance International magazine ( ) has conferred Omantel with the Best Digital Transformation Leadership (GCC) Award, 2021. The award further emphasizes Omantel’s position as the market leader that puts the country first.

Omantel, the Sultanate’s leading integrated telecommunications services provider and its trusted digital enabler, has driven Oman to be among a host of Gulf Cooperation Council (GCC) states at the vanguard of Fourth Industrial Revolution, and is fast turning its digital transformation goals into reality. Omantel is embedding futuristic communications and network technology into every aspect of the nation’s functioning through smart solutions, the Internet of Things “IoT”, Artificial Intelligence and other frontier technologies.

The award categorically recognises the efforts of Omantel as it rose from just being a telecom company to be an ally in the Omani government’s fight against COVID-19, with multi-pronged measures.

In 2020, when the pandemic threatened to disrupt economies, Oman remained on the growth track, powered by Omantel’s investments in frontier technologies infrastructure and its 2019 roll out of 5G network service. Omantel provided its solutions to the healthcare, education, public service delivery, as well as business sectors and helped them brace the impact. Its services for health workers, setting up of virtual clinics, e-learning platforms, digital public service delivery solutions, remote working and online solutions ensured uninterrupted service and business continuity.

As strict health protocols like lockdowns came into force, Omantel App continued making customers’ access to its services easier, quicker and safer from the comfort of their homes.

Omantel App users grew from around 300K in early 2020 to 1 million by the end of the year, attracted by its ease of use and excellent service delivery through improved user experience, intuitive design and Artificial Intelligence.

During the pandemic, the App became Omantel’s virtual outlet bringing instant access to services like top-ups, bill payments, other than purchase of e-sim and instant activation without the need of any human intervention, devices and mobile and home internet plans. The addition of Noor, the AI-powered chatbot to the App, customer engagement levels grew manifold. This AI, bilingual chatbot continues to provide quick and accurate responses on Omantel’s products and services, by upselling promotions, answering Frequently Asked Questions and capturing leads. The ever-increasing number of users and growing demand for more services at customer’s fingertip have encouraged bringing even more innovative solutions to the App and take the service to the next level.

Understanding well the potential of digital transformation to build sustainable, affordable and efficient solutions that touch every aspect of work, life, and play, and lead to the creation of an innovation and knowledge-based society, Omantel has been keeping itself ahead of the curve. Founded five decades back, Omantel has grown to become the leading provider of integrated telecommunications in GCC and remains committed to enabling a digital society to flourish.

Acknowledging the award, Talal bin Said Al Mamari, CEO of Omantel said, “We at Omantel are ecstatic as our efforts for society continue to show results in the form of convenience, continuity of business, healthcare, education etc and most importantly safety, during the pandemic. This recognition humbles as well as encourages us. Omantel is a people’s company and it continues to leverage its strengths to make lives of people better and function of organisations more efficient. The award is a boost for us to fast track our future plans that will continue to revolutionise the way Omani society functions. Our timely network upgrades coupled with the 5G roll out in late 2019 formed the base on which solutions to face COVID-19 were built. We are confident that Omantel will continue to offer better solutions to every sector of Oman’s growing economy.”

In 2019, Omantel introduced the 5G fixed wireless access to the people of Oman.

Omantel is the Sultanate’s first and leading integrated telecommunications services provider, enabling the digital society to flourish, allowing new ways of doing business and delivering a world of information, news and entertainment. While striving to ensure optimum customer satisfaction, Omantel plays a key social role to provide the required support and subsidy to all sectors of the Omani society.

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