Nama Group and Eso's green innovation Eco-Thon is now accepting applications

The initiative targets 100 Omani innovators looking to tackle environmental challenges

(L) Dareen Mehdi Jaaffar, Board Member of ESO (R) Ghada Al Yousef, Executivenbsp;Manager,nbsp;Groupnbsp;Communicationnbsp;nbsp;Sustainability at Nama Group

(L) Dareen Mehdi Jaaffar, Board Member of ESO (R) Ghada Al Yousef, Executive Manager, Group Communication & Sustainability at Nama Group

Muscat: To achieve the Group’s Sustainability objectives, Nama Group, in collaboration with the Environment Society of Oman (ESO), have officially launched the youth initiative; Green Innovation ECO-Thon. The programme aims at supporting youth in providing innovative solutions on environmental issues through projects, applications and systems related to the fourth industrial revolution. The ECO-Thon is targeting 100 students from colleges and universities to work on innovative solutions comprising applications, software and projects.

The event will mainly focus on three themes: i) waste management (reducing waste, recycling, up-cycling, waste-to-energy innovations), ii) carbon capture and alternatives (smart transportation, carbon capture through plants, renewable energy sources as alternatives) and iii) energy and water efficiency (on campus) in addition to other innovative themes. Students are requested to use any platform or framework to configure their applications, software and projects.

Ghada Al Yousef, Executive Manager, Group Communication & Sustainability at Nama Group, said: “The environmental pillar is one of the three pillars of Nama Group's sustainability policy. Through our operations and projects, related to Nama social responsibility, we aim to achieve common objectives that are in line with the Sultanate's goals and the global environmental orientation. We also contribute to empowering the Omani youth by providing them with the tools required to employ artificial intelligence and its applications in the environmental aspects. At Nama Group, we pursuing the creation of a comprehensive methodology, engaging investors from the private sector to build sustainable projects.”

The 3-day event’s agenda will begin from 17 to 19 October 2019 with presentations given by community experts, discussing local environmental challenges. The speakers will share their expertise, inspire participants, and get them prepared to be innovative and able to ideate real environmental solutions. A full-day ECO-Thon will commence after that as participants’ ideas will be judged based on feasibility, scalability, economic value, level of innovation, environmental applicability, and whether the solution is locally inspired and sustainable. The event will then draw to a close with a concluding exhibition for participants to present their ideas for an opportunity to connect with potential investors. This is with relevance to Nama Group’s strategy to promote a business-integrated framework on environment conservation in coordination with key government and investment institutions to sustain the Omani youth’s potentials in project management.

Ms. Dareen Mehdi Jaaffar, Board Member of ESO said, “The 3-day all-encompassing experience will provide participants with an intensive, full-cycle activity focused on developing innovative solutions for an environmentally sustainable Oman. We will continue working closely with all our partners towards creating an ecosystem in the Sultanate that fosters innovation and promotes a culture of environmentally-conscious people across all communities.”

The project is now accepting applications, until 30 September 2019, at from students, whether individually or in teams, looking to tackle environmental challenges in the Sultanate.

Further, Nama Group thanks ESO for its continuous cooperation and efforts to enhance the capabilities of young Omani cadres to achieve their contribution to the national development. Also, the Group continues to encourage all key and relevant institutions to prepare and support such initiatives in order to achieve common goals in conserving the environment.


About Nama Group:

Nama Group consists of 12 joint stock companies registered in the Sultanate of Oman. These companies were created as a result of restructuring of the Electricity Sector and its related water services in 2004 and commenced commercial operations on 1 May 2005. The Group of companies includes Nama Holding (NH), Mazoon Electricity Company (MZEC), Muscat Electricity Distribution Company (MEDC), Majan Electricity Company (MJEC), Dhofar Power Company (DPC), Rural Areas Electricity Company (Tanweer), Oman Electricity Transmission Company (OETC), and Oman Power and Water Procurement Company (OPWP). In 2014, NH launched Numo Institute for Competency Development, which aims to develop competences in the utility sector. In addition, Nama Shared Services Company (NSSC) has been established to provide support to Nama Group’s subsidiaries in Information Technology field. For more information, please visit

About Environment Society of Oman (ESO):

The Environment Society of Oman was founded in March 2004 by Omanis representing different regions and many different professional backgrounds.  The Society is the first of its kind in Oman and works by promoting conservation and environmental awareness in all sectors of society. In February 2009 ESO was accepted as a member of the International Union for the Conservation of Nature (IUCN) and was chosen to represent environmental organizations from West Asia at UNEP.

In June 2012, ESO attended the United Nations Conference on Sustainable Development (called the Rio+20) in Rio de Janeiro as an officially accredited NGO as per the UN General Assembly's decision (A/66/L/44).

For more information please contact:

Sudipta Dasgupta
Telephone: +968 24 649-099
Mobile: +968 94558787

© Press Release 2019

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