Mercato is proud to announce remarkable results for the first three weeks of its Dubai Summer Surprises (DSS) ‘Shop, Win and Save Lives’ fund-raising initiative, which raised a total of AED210,000 to support the ‘UAE Homeland of Humanity’ fund to combat COVID-19.
The initiative, which came to an end on 29 July, saw AED1 from every Dh100 spent at Mercato and Town Centre Jumeriah donated to the ‘UAE Homeland of Humanity’ fund. The first three weeks of DSS were extremely positive, with the campaign generating a high number of donations by shoppers and Mercato topping up the total to AED210,000 in the spirit of DSS.
Nisreen Boustani, PR and Communications Manager of Mercato and Town Centre Jumeriah, said: “Mercato’s DSS fundraising initiative was carried out in partnership with the Dubai Charity Association and Islamic Affairs and Charitable Activities Department as one of the most important initiatives launched by Mercato to support the fight against the pandemic. The initiative reflects the strong solidarity shown by community members and their efforts to extend humanitarian support at these unprecedented times.”
Join the back to school celebration on 14th and 21th Aug at Mercato to enjoy the educational entertainment, great shopping offers, prizes and many surprises. What’s more, watch the coolest science show in town at Town Centre Jumeriah on 15th Aug. don’t miss the daily cash back prizes during DSS !
The 23rd edition of Dubai Summer Surprises (9 July - 29 August 2020) is part of Dubai’s annual Retail Calendar that features major retail-based festivals, mega sales and exclusive retail experiences and attractions.
To see the full calendar of events, please visit www.dubaisummersurprises.com and @DSSsocial on social media.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
[+971] 600 55 5559
[+971] 4 201 7631
© Press Release 2020