Muscat: The 2021 Huawei HMS App Innovation Contest (Apps UP 2021), which is themed "HMS Innovate for All", has officially kicked off this month. By highlighting pioneering HMS open capabilities, the competition inspires developers across the globe to develop innovative apps for a seamless, smart, and innovative digital experience.

Huawei has allocated $1 million from the Shining Star Program as prize money for the contest. Winners are also eligible for a treasure trove of enticing incentives, such as AppGallery promotions, Huawei cloud resources, and exclusive incentives for paid HMS Core capabilities.

The contest will be held in China, Europe, Latin America, Asia Pacific, and the Middle East & Africa. It will comprise of four phases, which are registration & submission, preliminary, public review, and regional finals. The first phase, has kicked off and developers are encouraged to develop innovative apps that integrate HMS open capabilities, and submit their entries to the contest's official website.

Three new awards have been introduced to this contest, including the Best HMS Core Innovation Award, All-Scenario Coverage Award, and Tech Women's Award. The first two awards aim to spur global developers to fully utilize HMS open capabilities for innovative apps. The Tech Women's Award, together with HUAWEI Women Developers, provides greater support to women developers in app innovation and startup. Catherine Chen, Corporate senior vice president of Huawei, said: "We hope that women working in technology domains can come under the spotlight and showcase their abilities. We also hope that their achievements will inspire more women to realize their dreams."

Huawei also recently announced that HMS Core 6.0 is just around the corner, which will serve to further enhance Huawei's app ecosystem. Moreover, in-depth synergy between HMS and HUAWEI CLOUD will bring more backend technologies and tools to global developers through full-stack cloud native technologies, complete cloud development tool chain, industry-leading security capabilities, and industry-aggregating solution capabilities.

To register for the contest and submit your works to compete for the chance of winning $1 million prize money, visit the official website (registration link). Registeration is open until August 20, 2021.

-Ends- 

About Huawei Consumer Business Group (CBG)

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: https://consumer.huawei.com/om/ 

For regular updates on Huawei Consumer BG, follow us on:
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For Media Enquires:
Eason Lin
Head of Marketing
Huawei Consumer Business Group
E-mail: eason.lin@huawei.com 

Farihan Adam
Huawei Consumer Business Group
Mobile: +974 55417412
E-mail: farihan.adam@huawei.com 

Sudipta Dasgupta
TRACCS Public Relations
Mobile: +968 94558787
E-mail: Sudipta.dasgupta@traccs.net 

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